Andrew Gibson

Product Marketing Lead: Platform and GTM

Netchex

May 2025 - Current (1 year 2 months)

Led the Product Marketing function for Netchex's HCM and AI platform, managing a Product Marketing team and establishing the company's first formal PMM operating model across Product, Sales, Marketing, and Customer Success. Built and operationalized a scalable product launch framework supporting 50+ annual releases, introducing launch tiering, prioritization, messaging standards, and readiness criteria that reduced GTM cycle time by 30%. Owned GTM strategy for a multi-product HCM platform spanning payroll, HR, and performance management, driving feature adoption increases of up to 35% through improved segmentation, positioning, and enablement. Developed unified positioning and messaging across the platform that improved clarity and resonanc

Senior Product Marketing Manager: Lending & Credit

BlueVine

Jan 2021 - Jan 2025 (4 years 1 month)

Led GTM strategy for a corporate credit card platform, achieving a 16% conversion rate among 400K existing SME customers and driving a 21% increase in new acquisitions across SME and mid-market segments. Drove $34M in incremental monthly CC spend through targeted lifecycle messaging and PLG-aligned campaigns. Managed a team of 3 direct reports across credit card, credit line, and financial products. Conducted in-depth user research and competitive analysis, refining messaging and pricing to bolster product-market fit and differentiate in a crowded Fintech SaaS market. Decreased churn by 19% through segmentation and improved PLG activation flows. Championed the "Voice of the Customer” initiative, embedding user insights into product roadmaps

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Senior Product Marketing Manager

Emmersion Al

Jan 2020 - Jan 2021 (1 year 1 month)

Launched AI-driven language assessment products, increasing ARR by 28 percent and securing 10 new enterprise deals. Managed 2 direct reports, overseeing the development of GTM strategies and persona-driven messaging frameworks. Drove market research to identify AI/LLM trends and expansion opportunities, increasing brand and influencing strategic product enhancements for 50K+ end users. Cut iteration cycles by 20% by formalizing feedback loops between Engineering, Sales, and Product. Developed targeted messaging frameworks that spurred a 19% rise in average contract value, capitalizing on diverse enterprise use cases. Equipped the sales team with battle cards, case studies, and playbooks, reducing sales cycle times by 25%.

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Principal Product Marketing Manager, Team Lead

Skipio

Jan 2017 - Jan 2020 (3 years 1 month)

Team Leadership: Managed 6 direct reports (3 Product Marketers, 1 Copywriter, 2 Content Marketers), aligning efforts across GTM, demand gen, and content initiatives. Drove GTM strategies for a SaaS product suite in the martech space, resulting in a 20% increase in platform adoption among SMB and mid-market clients. Led customer engagement campaigns tailored to key audience segments, improving sales efficiency by 30% and reducing customer acquisition cost (CAC). Performed comprehensive competitive analysis, guiding product positioning that enhanced brand visibility and increased customer retention.

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Marketing Manager

ASG Marketing LLC

Jan 2014 - Jan 2017 (3 years 1 month)

Provided GTM and brand strategy consulting for technology and financial services clients.

Digital Marketing Manager

Disruptive Advertising

Jan 2013 - Jan 2014 (1 year 1 month)

Delivered multi-channel demand gen campaigns that improved conversion rates 12 percent.

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