Andrew Davis B2B Marketing Executive

F

VICE PRESIDENT OF DEMAND GENERATION

Fishbowl Inventory

Aug 2022 - Mar 2024 (1 year 8 months)

○ Responsible for all global demand generation & inbound performance marketing strategies that include managing a $6.8M annual budget which resulted in $124M in pipeline and over $21M in new revenue in 2023. ○ Built & grew a hands-on team of 11 total members inclusive of digital marketing, channel/partner marketing, web development, lifecycle marketing, and Vendors/freelancers. ○ Successfully lowered CPL from $380 to $255 in 10 months by implementing strategies to improve existing channels and introduce new channels including organic (SEO) optimization. ○ Launch new marketing assets including website and landing pages that improved digital conversion rate from 1.8% to 3.9% - increasing MQLs and top funnel inbound activities. ○ Launched new

SENIOR MARKETING DIRECTOR

SPAR Field Services

Oct 2020 - Jul 2022 (1 year 10 months)

EVERCOMMERCE (EVERPRO FIELD SERVICES) 10/2020 - 07/2022 ○ Managed a marketing portfolio (EverPro FSM) of 5 individual B2B SaaS organizations (Service Fusion, DynaScape, Briostack, ProfitRhino, Fieldpoint) ranging from $2M ARR to $25M ARR in the field service management space which consisted of a $4.6M total annual budget and delivered a total of 25,000+ MQLs, and over 4,500 SMB and enterprise-level customers, resulting in $50M+ in total revenue added and $2.5M MRR added monthly. ○ Responsible for all marketing strategy & operational development and execution for the field service organization (EverPro FSM) including campaign execution, quarterly and executive business reviews, data and reporting management, and marketing technology stack

DIRECTOR OF MARKETING

EverCommerce

Jun 2019 - Jul 2022 (3 years 2 months)

SERVICE FUSION (ACQUIRED BY EVERCOMMERCE) 06/2019 - 07/2022 ○ Successfully built a performance & growth-oriented marketing team to grow the business from $5M ARR to $15M in ARR in 18 months which lead to acquisition by EverCommerce. ○ Develop & execute marketing strategies based on organization objectives, targeting CPL/CAC goals, and quarterly deliverables. ○ Responsible for all marketing operations including campaign execution, data and reporting management, marketing technology stack (Martech), and other marketing operation functions. ○ Direct the hiring, training, and performance evaluations of all marketing staff and oversee their daily activities, projects, and development. ○ Conduct data analysis and financial results of marketing p

PRODUCT

BenefitMall

May 2017 - Jun 2019 (2 years 2 months)

○ Develop & update product improvement plans for B2B SaaS products including objectives, partners, systems, information, schedules, funding, and more through certified agile methodologies. ○ Direct & collaborate with other marketing and go-to-market team functions to successfully reach KPIs and project goals. ○ Prepare and present development reports for executive and senior leadership to review on a monthly basis. ○ Negotiate with project stakeholders, suppliers, and other departments to obtain proper marketing, and rollout of products to the market. ○ Responsible for digital marketing and operational efforts for benefits/insurance products that included campaign execution, data management, lifecycle marketing and more. MARKETING PROJECT

E

MARKETING COORDINATOR

E-Guide Services

Jul 2012 - Jan 2014 (1 year 7 months)

BENEFITMALL 01/2014 - 11/2016 MARKETING COORDINATOR E-GUIDE SERVICES 07/2012 - 01/2014

P

MARKETING TEAM

Paskon INC

Jul 2011 - Jul 2012 (1 year 1 month)

Andrew Davis

About

Detail

Timeline

Résumé