Andres Sierra

SEO Specialist

Hesel Media

Jan 2025 - Current (1 year 2 months)

SEO Specialist

Remote Latinos

Oct 2024 - Current (1 year 5 months)

As an SEO Specialist, I was responsible for developing and implementing effective SEO strategies to enhance website visibility and drive organic traffic. My role involved conducting thorough competitor research and on-page optimization to ensure our content was aligned with industry standards and best practices. I utilized analytics tools to track performance metrics and refine our approach, while also creating engaging blog posts and content strategies that resonated with our target audience. Additionally, I leveraged Canva for visually appealing content creation. Although client relationship management (CRM) was not a primary focus, I effectively used ClickUp to organize and manage projects, prioritize activities, and ensure timely delive

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SEO Senior

Pencil Speech - Agencia SEO

Jun 2024 - Jun 2025 (1 year 1 month)

SEO Specilist

Hook + Ladder Digital Agency

Jan 2024 - Jul 2024 (7 months)

As an SEO Specialist, I was responsible for developing and implementing effective SEO strategies that enhanced website visibility and drove organic traffic. My role involved conducting thorough competitor research and data analysis to inform on-page optimization and technical SEO efforts. I created engaging blog posts and optimized content using SEO copywriting techniques, ensuring alignment with our content strategy. Additionally, I utilized tools like Canva for content creation and designed press releases to promote our initiatives. While client relationship management (CRM) was not a primary focus, I effectively organized tasks, activities, and projects using Monday.com, which streamlined our workflow and improved team collaboration, ult

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Trafficker / SEM Manager

Smartketing 360

Apr 2023 - Current (2 years 11 months)

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Virtual Assistant

Masbim

Aug 2022 - Current (3 years 7 months)

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SEM Supervisor

Academia Testek

Jan 2022 - Aug 2023 (1 year 8 months)

- As the SEM Supervisor, I oversaw Google Ads and Microsoft Advertising initiatives, developing and implementing targeted SEM campaigns that effectively drove lead generation. - Conducted comprehensive keyword research and analysis to optimize campaign performance, while monitoring and analyzing data through Google Analytics and other tracking tools to identify opportunities for improvement. - Collaborated with cross-functional teams, including digital marketing, design, email support, and development, to ensure consistent messaging and optimize landing pages for SEM campaigns, resulting in an enhanced user experience and higher conversion rates. - Created engaging copy and content tailored to the audience, while also troubleshooting any

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SEO Content Assistant

Academia Testek

Jan 2022 - Aug 2023 (1 year 8 months)

- As an SEO Content Assistant, I published and managed blog website content at https://academy.testekndt.net/blog/, ensuring that all material adhered to SEO parameters for maximum visibility. - I conceptualized, wrote, and edited content for advertisements, brochures, and website pages, focusing on effective SEO strategies to enhance online presence. - Coordinated the design, production, and publication of web content for diverse markets worldwide, while managing YOAST SEO tools for optimization. - Engaged in content problem-solving to address any issues that arose during the content creation process. - Presented short reports and updates to stakeholders, ensuring transparency and alignment with project goals. - Planned content calend

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Photograph and Producer

Smartketing 360

Jan 2022

- As a Photographer and Producer, I specialized in product photography and managed the entire production process, including post-production of videos to ensure high-quality deliverables. I utilized my skills in content creation and script writing to develop engaging narratives that complemented the visual elements. Additionally, I employed tools like Filmora and Adobe Audition to enhance video quality and audio clarity. While client relationship management (CRM) was not a primary focus, I effectively used Asana to maintain clear communication and alignment with clients, ensuring their requirements were met throughout the production process. My experience with Canva also allowed me to create visually appealing marketing campaigns that effect

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Trafficker

Smartketing 360

Jun 2019 - Apr 2023 (3 years 11 months)

- Successfully drove web traffic through Google Ads by conducting thorough keyword research, optimizing campaigns, ad groups, and advertisements, and creating effective ad extensions. - Captured high-quality product photographs and managed the production and post-production of engaging videos to enhance online presence. - Implemented web positioning strategies utilizing both Google Ads and Bing Ads, ensuring maximum visibility and reach. - Monitored and verified account billing to maintain budget integrity and optimize spending. - Additionally, utilized client relationship management (CRM) tools, such as Asana, to streamline the approval process for ad copies and social media content, fostering better communication and collaboration wit

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Ads Trafficker

TESTEND INGENIERIA SAS

Mar 2019 - Feb 2022 (3 years)

- Managed web positioning strategies through Google Ads, effectively promoting the growth of website visits and enhancing overall online visibility. - Developed and executed targeted campaigns to promote the company's services, ensuring alignment with business objectives. - Created comprehensive proposals for ads, groups, and campaigns, utilizing document management skills to maintain organized and accessible records. - Leveraged Canva to design visually appealing ads and social media posts, enhancing the effectiveness of promotional content. - Implemented a structured follow-up system using Asana to prioritize tasks, ensuring timely execution of high-priority projects and fostering better client relationship management. - Conducted th

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Senior Content Executive and Digital Marketing Assistant

Measurement and Control Solutions Corp

Aug 2018 - Aug 2023 (5 years 1 month)

- As a Senior Content Executive and Digital Marketing Assistant, I coordinated and optimized SEM campaigns for both Shopping and Search, conducting thorough keyword research and analysis to enhance campaign performance. I monitored and analyzed campaign data using Looker Studio and other tracking tools like Semrush, ensuring data-driven decision-making. Collaborating with cross-functional teams, including digital marketing, design, sales, and development, I ensured consistent messaging and optimized landing pages for SEM campaigns, effectively targeting local markets on the east coast of the USA. - Additionally, I managed the content for our blog (www.mcscorpusa.com/blog-mcs/) and news website (www.mcscorpusa.com/news/), conceptualizing,

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SEM Manager

Testek Group

Aug 2017 - Aug 2023 (6 years 1 month)

As an SEM Manager, I specialized in advanced Google Ads (SEM) strategies, overseeing the entire process from campaign creation to daily, weekly, and monthly optimization. My responsibilities included conducting thorough keyword research, analyzing competitor strategies, and identifying high-volume search terms to enhance campaign performance. I effectively segmented campaigns by city or country, age, gender, and audience, while defining publication schedules to maximize reach. I incorporated various ad extensions to campaigns, groups, and ads, driving traffic to the website through shopping, display, remarketing, search, and video/YouTube ad campaigns. Additionally, I selected negative keywords to refine targeting and created targeted Faceb

Andres Sierra

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Andres Sierra