Andres Reyes Silva Marketing Manager

Regional marketing manager

Anixter

Aug 2017 - Feb 2023 (5 years 7 months)

- Grew internal communications bulletin from 200 to 1,500 readers between 2018 to 2022 Lead the manufacture and content of new marketing collaterals Managed multiple marketing annual budgets ranging from 3,000 to 100,000 dollars. - Planned and executed events in different countries in Latin America; reaching leads and more than a 20% increase in sales Hit and exceed by 120% the participation of vendors in the incentive sales program between 2020 and 2022. Design the marketing strategy in Latin America for these business units: Infrastructure, Service Providers and Wireless, leading campaigns to improve branding, development of digital content, branding, segmentation, budget management, webpage administration, internal communication manager,

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Regional marketing and communications specialist

Jan 2016 - Aug 2017 (1 year 8 months)

- Development of placement strategies of the webpage "Anixter.com ahora en español", design and production of digital materials for podcasts, marketing campaigns layout to increase sales, create content and new internal communications strategies. - Work on a campaign to increase internal employee participation in the social responsibility program in Colombia by 70% during 2017. - Participated in the IaaP (Infrastructure as a Platform) campaign in 2016, which generated an 8% increase in visits and the highest interaction rate worldwide for the Anixter brand on its website. Designed and implementing a comprehensive social media relations strategy – grew Hispanic fan base by 80% in 2016 Lead an incentive program for customers of the SMB segm

Digital marketing analyst

avianca

Jul 2012 - Current (13 years 10 months)

- Manage the communications calendar, digital content, marketing collaterals for LifeMiles in English and Spanish, Facebook content implementation and lead the relationship with the digital marketing office. - Increased the reading percentages of the sent emails in a 20% during the time worked there Growth of the fan base in more than 200% in social media during 2013 and 2015 - Successfully carried out digital marketing for the campaigns: Hotels Around the World, LifeMiles Rental Cars, LifeMiles Thingsto Do, Retail Colombia, LifeMiles Catalog and Freddie Awards Increasing in this last one the number of online votes to support the achievement of one award in 2013 and two awards in 2014. Co-created the "LifeMiles Predictions" activity in Soci

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Customer service analyst

Jun 2011 - Jun 2012 (1 year 1 month)

- Design a strategy to improve the customer loyalty, verification of compliance with LifeMiles Elite customer service procedures. - Improvements in the airline's complaints and claims indicators in 2011 Created content and immediate response plan for the main requests and complaints on social media, which led to an improvement in the time and quality of response to customers

Communications coordinator

Fundacion Granitos de paz

Jan 2010 - May 2011 (1 year 5 months)

- Design with the team a campaign which increased donations by 60% during 2011 Co-direction of the publication of the book "Sail Cartagena 2010" Actualización de contenido e imagen de la página web, desarrollo de estrategias de comunicación en programas del modelo integral de recuperación, generación de contenido para las piezas de comunicación y manejo del plan Padrino.

Andres Reyes Silva

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