Marketing Operations Manager
PlanetoftheVapes.com
Sep 2022 - Current (2 years 9 months)
Scaled marketing team from 2 → 10 (SEO, Affiliate, Social, Email, Copy, UX‑UI, Merch)
and instilled agile growth culture.
• Engineered omnichannel roadmap that drove >40 % revenue growth and doubled
profits; contribution margin +60 % 2022 → 2024.
• Lifted AOV 15 % in 6 mo by revamping merchandising logic, bundles, and incentives
(replaced $15 GC with higher‑margin offers).
• Designed and launched flagship product “POTV LOBO”, achieving record first‑month
sales (confidential) and NPS 75.
• Tripled shipping collections and raised Canadian market profitability 25 % via pricing
+ ops tweaks.
• Introduced product‑lifecycle playbook—extended sell‑through life 20 % and cut
liquidation cost.
• Activated AI‑driven workflows boosting marketing thr
