Andres Martinez Vasquez

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Marketing Operations Manager

PlanetoftheVapes.com

Sep 2022 - Apr 2024 (1 year 8 months)

• Led a data-driven transformation, increasing marketing efficiency and campaign performance through automation tools. • Drove a 30% revenue increase by refining marketing strategies, focusing on segmentation and targeted campaigns. • Enhanced customer engagement and conversion rates through detailed analysis and A/B testing, leading to optimized marketing effectiveness.

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Marketing & Ops Manager

POTV

Jan 2022 - Current (3 years 4 months)

- - Manage and execute successful marketing campaigns: be responsible for developing and executing marketing campaigns that achieve increase in sales, engagement rates and brand awareness - Develop and implement marketing strategies: responsible for developing marketing strategies that align with overall business goals. These strategies include the research to identified target audiences, planning to develope messaging, and selected marketing channels, and execution, - Led and manage a team of marketers: In charge of managed and developed the team, including training, mentoring, and coaching. - Analyze and report on marketing performance - Stayed up-to-date on industry trends and best practices Coordinating with other departments, suc

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Operations Manager

OMNiLabs

Apr 2021 - Aug 2022 (1 year 5 months)

• Enhanced operational efficiency and project delivery in fintech and health tech product launches, achieving a 40% improvement in operational agility, a 25% increase in project efficiency, and a 30% reduction in product time-to-market. • Successfully led cross-functional teams and implemented strategic marketing campaigns, resulting in a 50% increase in campaign ROI and significantly boosting brand visibility and customer engagement.

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Marketing and Project Manager

OMNiLabs

Apr 2020 - Jan 2022 (1 year 10 months)

- Lead the development and execution of email marketing campaigns to drive revenue growth and increase customer engagement. Lead the development and execution of email marketing campaigns to drive revenue growth and increase customer engagement. Manage and mentor a team of marketing and creative professionals to ensure successful delivery of email marketing projects. Coordinate cross-functional teams to ensure all email marketing campaign milestones are met on time and within budget. Develop and manage email marketing campaign timelines, ensuring all projects are delivered on time and to the satisfaction of the client. Oversee and optimize the company's email marketing program, increasing open rates by 30% and click-through rates by 20% wit

Senior Project Manager

B2B Consulting Group

Aug 2019 - Apr 2021 (1 year 9 months)

• Managed marketing projects with budgets up to $1M, increasing brand visibility and customer base by 20% annually. • Implemented cost-saving strategies, reducing campaign costs by 35% and improving ROI by 55%.

Project Consultant

CRX LifeSciences

May 2018 - Aug 2019 (1 year 4 months)

• Operational Excellence: Led process improvements achieving a 98% SLA compliance rate and a 30% reduction in operational costs while enhancing productivity by 25%. • Project Leadership & Quality Assurance: Directed product optimization projects that increased customer satisfaction by 15% and maintained perfect compliance with regulatory standards through effective collaboration with R&D teams.

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Marketing & Traffic Manager

B&T Consulting Group

Aug 2017 - Apr 2020 (2 years 9 months)

- Manage and mentor a team of marketing and creative professionals to ensure successful delivery of projects. Work with a diverse range of clients, including small businesses and corporations, to develop and implement effective marketing strategies. Conduct market research, analysis, and identify target audiences to drive revenue growth and brand awareness. Develop and execute email marketing, content marketing, and social media campaigns. Optimize and manage paid search and social media advertising campaigns. Conduct A/B testing and track metrics to measure campaign success. Provide marketing guidance, analysis, and coaching to clients. Lead the development and execution of integrated marketing campaigns to drive revenue growth and brand a

Project Engineer

Abbott

Jan 2017 - May 2018 (1 year 5 months)

• Efficiency & Cost Reduction: Led process optimizations resulting in a 20% increase in production efficiency, a 30% reduction in operational costs, and a 15% decrease in defects. • Risk Management: Enhanced process compliance by 50% and reduced risks by 35%, demonstrating strong analytical and problem-solving capabilities.

Marketing & Ops Consultant

CRX LifeSciences

May 2016 - Aug 2017 (1 year 4 months)

- -Led the development of marketing strategies to support the company's growth objectives. -Led the development of marketing strategies to support the company's growth objectives. Managed a team of marketing professionals to execute campaigns and improve website user experience. Analyzed and reported on email marketing performance, identifying areas for improvement and taking corrective action. Developed and managed email marketing campaigns, including segmenting lists and personalizing content. Conducted market research and analyzed data to inform marketing strategies. Managed the company's social media accounts, creating and scheduling content that increased engagement and brand awareness. Coordinated company events, including tradeshows

Marketing Coordinator

Abbott

Apr 2015 - Apr 2016 (1 year 1 month)

- Supported the development and execution of marketing campaigns, including email marketing, social media, and content marketing. Supported the development and execution of marketing campaigns, including email marketing, social media, and content marketing. Coordinated and managed all company events, including tradeshows and client events. Managed the company's website and social media accounts, ensuring timely updates and high-quality content. Developed and maintained project timelines, ensuring all projects were delivered on time and to the satisfaction of the client.

Marketing Specialist

FIFCO

Jan 2014 - Apr 2015 (1 year 4 months)

- Conduct market research and analyze data to inform marketing strategies and identify opportunities for growth. Assist in the development and execution of email marketing campaigns, including list segmentation, content development, and analysis. Manage the company's social media accounts, creating and scheduling content that increases engagement and brand awareness. Develop and maintain project timelines, ensuring all projects are delivered on time and to the satisfaction of the client. Assist in coordinating company events, including tradeshows and client events. Conduct market research and analyze data to inform marketing strategies and identify opportunities for growth.

Andres Martinez Vasquez

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