PMP-certified Senior Web Project Manager with 10+ years leading end-to-end delivery of e-commerce and web projects. 40+ WordPress and Shopify sites launched, $2M+ in annual digital campaign budgets managed, 90%+ client retention.
I specialize in complex Shopify builds and migrations: checkout customizations, middleware and API integrations, store-wide platform migrations, and product data operations. On the WordPress side, corporate websites, CPG content operations, SEO programs, and multi-country marketing campaigns.
My day-to-day is turning business goals into shippable work: scoping requirements, building roadmaps, prioritizing backlogs, leading developers, and aligning creative and technical teams to hit on-time, on-budget launches. I own client communication directly, from kickoff through negotiation and retention.
I use Generative AI daily in production workflows: accelerating briefs, QA, content operations, and reporting, cutting delivery timelines without cutting quality.
Tools: Shopify, WordPress, Jira, Asana, GA4, Looker Studio, Google Search Console, Semrush, HubSpot.
Fluent in Spanish, English, and French.
