Andres Echeverri Acosta

Andres Echeverri Acosta  new_releases

About

Detail

Growth Manager | Senior Growth Analyst | Marketing Manager
Colombia

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 34% verified
  • H
    Head of Marketing
    Mar 2023 - Current (3 years 3 months)
    Insuretech - Scaled MAUs from 11K to 450K and reached 2M+ app installs through influencers and performance marketing. - Increased organic revenue share to 69% by improving SEO, content, brand, and social. - Partnered with product, data, and engineering to increase activation and retention across the full funnel.
  • D
    Director of Growth
    Oct 2022 - Mar 2023 (6 months)
    Digital Marketing Agency for US Clients -Create and implement growth plans for US clients in a variety of industries, including e-commerce, law, retail, and dentistry. -Analyze campaigns across multiple channels and full-funnel performance -Generate data-driven hypotheses, create forecasts, and run A/B tests to validate and scale growth programs
  • PrestaGente
    Head of Business Unit
    PrestaGente
    Nov 2019 - Oct 2022 (3 years)
    Fintech focuses on payroll loans and combines Blockchain technology. Achievements: - Increase x40 active loans from $50,000 USD to $2M USD. - Achieve a 27% average monthly growth. - Reduce 40% of the customer acquisition cost. Main functions: - Articulate and present strategy, progress, results, and data analyses to stakeholders. - Develop and launch go-to-market plans for lead acquisition and engagement. - Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. - Lead an analytical approach to identify growth initiatives
  • Isobar
    Growth Hacker
    Isobar
    Jun 2019 - Nov 2019 (6 months)
    Creative digital agency focusing on building a differentiated offering Main functions: - Define and analyze metrics that inform the success of products. - Analyze, report on, and optimize against key performance metrics. - Build presentations, dashboards, and reports to surface data for different partners
  • B
    Marketing Director verified_user Verified experience
    B2chat
    Jul 2018 - Jun 2019 (1 year)
    An intuitive and powerful tool for businesses to connect with their customers. Achievements: - Increase x6 the number of monthly active subscriptions. - Increase x8 the monthly recurring revenue. - Achieve that 70% of the subscriptions were international. Main functions: - Produce insights that drive more effective LATAM campaigns through data analytics. - Identify key growth and optimization opportunities. - Manage agency partners to budget, structure, and optimize campaigns
  • Krono Group
    Co-founder and General Manager verified_user Verified experience public Remote experience
    Krono Group
    Jun 2013 - Jul 2018 (5 years 2 months)
    Marketplace for retailers and pharmacies through mobile commerce Achievements: - Sales per platform of $700,000 USD. - Creation of 4 platforms for the e-commerce ecosystem for retail. Main functions: - Work cross-functionally to develop, launch and optimize products. - Identify opportunities for technological and process improvement. - Provide a strategic business and partnership perspective to the engineering team.
Education verified_user 23% verified
  • G
    Growth
    Growth Rocktars
    Feb 2023 - May 2023 (4 months)
  • ESDEN Business School
    Master in Big Data public Remote experience
    ESDEN Business School
    Sep 2020 - Current (5 years 9 months)
  • P
    Data Science
    ProTalento
    Oct 2019 - Mar 2020 (6 months)
  • Singularity University
    Foundations of Exponential Thinking
    Singularity University
    May 2019 - Jul 2019 (3 months)
  • Inalde Business School
    Strategic management program
    Inalde Business School
    Mar 2018 - May 2018 (3 months)
  • Universidad Escuela de Ingeniería de Antioquia
    Administrative Engineer
    Universidad Escuela de Ingeniería de Antioquia
    Jan 2009 - Jun 2014 (5 years 6 months)
  • Universidad Escuela de Ingeniería de Antioquia
    Diploma in Developing Business Initiatives verified_user Verified experience
    Universidad Escuela de Ingeniería de Antioquia
  • D
    Diploma in advanced Excel and Macros design
  • EAFIT
    Diploma in Digital Marketing and Online Advertising verified_user Verified experience
    EAFIT
Awards verified_user 100% verified
  • S
    Selected for Growth and Consolidation of ICT Business, Apps.co - MINTIC (Ver más) verified_user Verified experience
  • F
    Finalist Model2Market, Red emprendia 2014. (Ver más) verified_user Verified experience
  • 1
    1st place in Technology Category in "9° Concurso de Iniciativas Empresariales EAFIT verified_user Verified experience