Business & Franchise Operations
Tourscale -
Jun 2025 - Current (1 year 5 months)
Consulted and supported a multi-brand franchise network across operations, marketing, technology, customer experience, financial performance, and compliance. Diagnosed operational and commercial bottlenecks, translated business needs into structured improvement plans, and designed scalable processes, systems, and automation to improve franchisee performance and operational consistency.
Business Performance & Diagnostics: Analyzed franchise-level sales, booking, marketing, customer experience, and operational data to identify performance gaps, prioritize business opportunities, and determine interventions based on financial impact rather than isolated percentage variations. Implemented full-funnel analysis, differentiating between