Andrés Felipe Conde González

Andrés Felipe Conde González  new_releases

About

Detail

Business and Marketing Strategiest
Departamento del Valle del Cauca, Colombia
Contact Andrés regarding: 
Flexible work
Starting at USD80/hour
id_card
Internships
Starting at USD2k/month
person_search
Finding candidates
connect_without_contact
Finding mentors

Timeline

work
Job
school
Education
folder
Project
flag
Award

Résumé

Jobs verified_user 0% verified
  • D-Side Hub creativo
    Digital Strategy Director public Remote experience
    D-Side Hub creativo
    Sep 2020 - May 2025 (4 years 9 months)
    Designed and executed digital marketing strategies to achieve clients’ goals in food, retail, FMCG, personal care, beauty, sportswear, construction, tourism, and restaurant sectors for Client in the US, Canada, Colombia, Ecuador, Perú, Chile, Mexico, Puerto Rico, Honduras, Panamá and more.
    Restructured and scaled the agency’s digital marketing division.
    Directed and coordinated the digital team.
    Key Achievements:

    Grew the digital department’s annual income from 130M to 970M COP in one year. (2.000M COP 2025)
    Scaled the digital team from 5 to 18 members.
  • Pacifico Hostel
    CEO and founder
    Pacifico Hostel
    Aug 2017 - Current (9 years 3 months)
    Founded and managed Pacifico Hostel, the first youth travelers’ hostel in Bahia Malaga National Park (now three locations).
    Developed and executed the business plan, financial evaluations, brand planning, and launches.
    Led fundraising and business performance reporting to the board.

    Key Achievements:

    Positioned Pacifico Hostel among “Top 20 Backpacker Destinations Worldwide” by Hostelworld 2020 (leading hostel booking platform in the world)
    Surpassed financial and demand targets through a successful social media strategy.
    Established Bahia Malaga as one of Colombia’s fastest-growing tourism destinations.
  • Tecnoquimicas
    Marketing Associate
    Tecnoquimicas
    Nov 2013 - Aug 2016 (2 years 10 months)
    Increased sales and consumer purchase intent across channels through brand positioning and marketing strategy.
    Designed and executed channel-specific marketing and pricing strategies and yearly plans.
    Led sales teams to implement trade plans in drugstore and independent retail channels.
    Pricing strategy and line extension launches for the brand.
    Co-developed the 2015-2019 strategic business plan.
    Managed a 3M USD marketing budget.
    Key Achievements:

    Increased channel operating profit by 20%.
    Grew market share by 8 percentage points in a mature segment, achieving record levels for the brand.
    Launched new product lines and secured a 40% distribution in traditional channels for “Toallitas Winny
  • Tecnoquimicas
    Marketing Trainee (Tecnoquímicas high potential youth training program)
    Tecnoquimicas
    Jul 2012 - Nov 2013 (1 year 5 months)
    - • International expansion strategic plan approved.
    - • Finding new market opportunities within new categories.
    - • Deep learning in market and consumer research techniques
    - • Learning in advertising variables analysis.
    - • Learning Financial and Investment valuation
    - • Support in the creation of the Business Unit internationalization strategic plan.
    - • Support in the creation of a Business Unit launch strategic plan for a new category within the industry
    - • Support in the financial evaluation for the internationalization and new product launch project.
Education verified_user 0% verified
  • Pontificia Universidad Javeriana
    Applied Mathematics
    Pontificia Universidad Javeriana
    Jan 2008 - Jun 2011 (3 years 6 months)
  • Pontificia Universidad Javeriana
    Industrial Engineering
    Pontificia Universidad Javeriana
    Jan 2008 - Jan 2014 (6 years 1 month)
    Bachelor Degree in Industrial Engineering and Management.
Projects (professional or personal) verified_user 0% verified
  • P
    Personal Investment Fund
    Jan 2023 - Current (3 years 10 months)
    Investment decisions for personal portfolio
Awards verified_user 0% verified
  • Pacifico Hostel
    Selected as Top 20 Destinations in the world for backpackers by Hostelworld
    Pacifico Hostel
    Jan 2020 - Current (6 years 10 months)
    - CEO, Founder, starting project from scratch, financial viability, raising capital from investors, Execution.
    Help positioning Buenaventura Colombia and Pacifico Hostel as one of the top 20 destinations for backpackers by Hostelworld, the biggest online booking service for hostels in the world.