Andres Coba

Andres Coba

About

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Yucatan, Mexico
Contact Andres regarding: 
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Full-time jobs
Starting at USD9k/month

Timeline

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Résumé

Jobs verified_user 0% verified
  • GroupM Nexus
    Senior Executive and Manager Search
    GroupM Nexus
    May 2023 - Current (3 years 6 months)
    • Manage of Digital ADS Platforms for different international clients such as IHG, Coke, BlackRock and Kimberly-Clark (Budget around 1 Million USD per month) Google Ads (Including PMax, Demand Gen, Shopping and Youtube) Bing Ads, SA360 and Pinterest. • Pacing, Optimizations, SQRs and Billing • Media Plan (Budget distribution, KPIs, Proyection) • Reporting on Looker Studio, Excel and Skai • Managed teams to consistenly deliver successful operations • Analysis of insights and optimizations to improve Performance • Succesfully delivered KPIs tailored to each account, such as ROAS, SOV, Paid Traffic and Lead Generation.
  • A
    Digital Trafficker Sube
    Agencia Digital
    May 2022 - May 2023 (1 year 1 month)
    • Manage of Digital ADS Platforms for different clients (Budget around 10K USD per month) (Meta ADS, Google ADS, TikTok ADS, Linkedin ADS, Programmatic Platform, Twiter ADS) • Manage of Digital Tracking Platforms (GA4, Data Studio, Search Console, SEMrush, Hubspot) • Media Plan (Budget distribution, KPIs, Proyection) • Analysis of insights and optimizations to improve Performance • Succesfully delivered KPIs tailored to each account, such as ROAS, SOV, Paid Traffic and Lead Generation.
  • R
    Executive Manager
    Roket MKT
    Mar 2021 - May 2022 (1 year 3 months)
    • Developed and implemented effective SEO and SEM strategies to enhance online visibility and drive traffic. • Optimized websites and landing pages to improve user experience and conversion rates. • Created engaging content tailored to target audiences, ensuring alignment with marketing goals. • Generated detailed reports to analyze performance metrics and inform strategic decisions. • Managed email marketing campaigns to nurture leads and maintain customer engagement. • Oversaw CRM management to streamline customer interactions and improve relationship management. • Executed inbound marketing strategies to attract and convert potential customers. Additionally, I was responsible for developing creative designs for various brands, which cont
  • T
    Social Media Manager
    The Museo
    Jan 2020 - Feb 2021 (1 year 2 months)
Education verified_user 0% verified
  • Google
    Google Search, Display, Video, PMax and Professional Certification
    Google
    May 2023 - Current (3 years 6 months)
    Development of RSAs, Video, PMax, Demand Gen, Display and Professional Certification
  • HubSpot
    Inbound Marketing
    HubSpot
    Feb 2021 - Mar 2021 (2 months)
    Introduction and development of Inbound Marketing
  • UVM
    Marketing Degree
    UVM
    Jan 2014 - Jan 2018 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • [
    GroupM Mentoring
    [WPP Media]
    Jun 2024 - Jan 2025 (8 months)
    Leadership and introduction for new Executives. Introduction to Digital Marketing.