A
Andrés Camilo Acosta Santana
About
Detail
Colombia
Contact Andrés regarding:
work
Full-time jobs
Résumé
Jobs
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- -Growth Marketing & Communications Leader-Zajana SAS (Mareigua),Aug 2024 - Current (2 years 3 months)Design and implement marketing and communication strategies to position the organization and accelerate its growth. Manage marketing and communication projects, ensuring alignment with business objectives. Manage and develop campaigns, events, and communication actions to strengthen product visibility and adoption. Analyze metrics and conduct market research to evaluate performance, adjust strategies, and improve the effectiveness of actions. Coordinate internal synergies and relationships with strategic partners, ensuring efficient execution.
- ZProduct AnalystZajana SAS (Mareigua),Dec 2020 - Jul 2024 (3 years 8 months)Oversee the execution of the Go-To-Market (GTM) strategy, aligned with the defined product roadmap. Supervise the customer experience and provide actionable insights for decision-making. Lead market research and competitive analysis, developing positioning strategies. Track the agreed marketing plan for the year, as well as the established actions. Analyze KPIs and optimize campaigns to improve customer acquisition and retention.
Practicante de desarrollo de negocioMareiguaJun 2020 - Dec 2020 (7 months)Realizar investigación de mercado para benchmark
Apoyar el roadmap de producto definido
Education
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- Máster in marketing and marketing researchUniversidad de BarcelonaSep 2023 - Sep 2024 (1 year 1 month)
- UBachelor's in Business AdministrationUniversity of Los Andes.Jan 2016 - Jan 2021 (5 years 1 month)