Andrés Gerardo Espinoza Cabrera
About
Detail
UX Researcher
Jalisco, Mexico
Contact Andrés regarding:
work
Full-time jobs
Starting at
USD1K/month
Timeline
work
Job
school
Education
Résumé
Jobs
verified_user
0% verified
UX ResearcherCoppel S.A. de C.VOct 2020 - Current (4 years 7 months)Discover and analyze the behavior and beliefs of users on the website and mobile application to generate strategies to optimize the satisfaction of buyers and business objectives.- ISEO UX SpecialistImproving SystemsNov 2019 - Oct 2020 (1 year)Design and manage organic and paid positioning strategies on Google through UX practices to achieve top 5 positioning with keywords that are related to the Nearshore industry.
- ISEO UX SpecialistImproving SystemsNov 2019 - Oct 2020 (1 year)Design and manage organic and paid positioning strategies on Google through UX practices to achieve top 5 positioning with keywords that are related to the Nearshore industry.
- GSEO SEM ConsultantGanabet CasinoSep 2019 - Oct 2019 (2 months)Follow-up on Google and Facebook ad campaigns, combined with an organic website positioning strategy to reinforce the increase in quantity and quality of conversions.
- GSEO SEM ConsultantGanabet CasinoSep 2019 - Oct 2019 (2 months)Follow-up on Google and Facebook ad campaigns, combined with an organic website positioning strategy to reinforce the increase in quantity and quality of conversions.
- UX ResearcherIFEApr 2019 - Aug 2019 (5 months)User Research in art and playtesting. Market Research for detection of market opportunities for mobile apps.
- KUX - WEB Project ManagerKubik InteractiveMar 2019 - Apr 2019 (2 months)Plan and manage web and mobile development projects using agile methodologies with the SCRUM framework.
- KLead Digital Strategic PlannerKubik InteractiveOct 2018 - Mar 2019 (6 months)Planning and monitoring in the design and development strategy of websites, mobile applications and advertising campaigns with Lean UX methodology (Design Thinking, Lean Startup and Agile + SCRUM) and Growth Marketing for startups (fintech), SMEs and corporate (real estate and industrial)). Also, support in closing sales on projects.
- KSEO SEM SpecialistKubik InteractiveMay 2017 - Oct 2018 (1 year 6 months)Design, manage and report advertising campaigns on Google Ads to generate up to 600 chat conversations and 700 phone calls per month through search and display campaigns. Up to 80% display with 1 cent CPV in video campaigns.
- Growth Marketing SpecialistBioma DigitalJun 2015 - May 2017 (2 years)Design and implement Lean UX + Growth Marketing strategies to accelerate the generation of short-term marketing leads for startups and corporations. SEO-SEM strategies in Google accounted for up to 60% of sales in each managed account.
- EDigital StrategistEstrasol - Estrategias y Soluciones en ITMay 2013 - May 2015 (2 years 1 month)Design and implement inbound and outbound marketing strategies for SMEs and corporations.
- ESEO SEM SpecialistEstrasol - Estrategias y Soluciones en ITMay 2012 - May 2013 (1 year 1 month)Design organic positioning and payment strategy in Google.
- GFront-End Develover & SEO SEM SpecialistGrupo InsoftJan 2011 - Apr 2012 (1 year 4 months)Design and develop websites for products, services and brands of the company. The research and validation stages allowed us to understand the needs, tasks and objectives of the clients, therefore, that helped to improve the organic positioning strategies and Google and Facebook campaigns to increase the conversion rate and quality in marketing leads.
Education
verified_user
0% verified
- Multimedia Management and WebmasterUniversidad de Guadalajara2005 - 2010 (5 years 1 month)