Andrés Felipe Díaz

Chief Executive Officer

Makrwatch

Aug 2016 - Current (8 years 10 months)

Makrwatch helps brands scale YouTube Influencer Marketing with a sharp focus on lowering customer acquisition costs and increasing retention rate.

t

Co-Founder & CEO

themidgame

Jan 2012 - Current (13 years 5 months)

themidgame connects brands with people through influencers in any social network. Influencers help brands sell their products and get their message out. We measure everything, so brands can see a beneficial return on investment for them. We work with very professional influencers that we handpick for every campaign to ensure peace of mind for brands.

H

Entrepreneur

Handmade Cultures

Jan 2012 - Jan 2014 (2 years 1 month)

L

Entrepreneur

Las Ricuras

Jan 2008 - Jan 2009 (1 year 1 month)

During these years my college saw an exponential growth in its campus size, students and faculty. The current restaurants where not able to cope with this growth and there where very long lines at lunch times everyday. On the other hand, the customers could not easily walk anymore to their restaurant of choice. I saw this problem as a huge opportunity and with some friends built up an e-commerce website that partnered with some of the restaurants inside the campus to sell their food online with delivery to anyone, anywhere on campus. The site was a huge success and gained popularity very quickly. However, I wasn't able to maintain it because I got a scholarship to India.

P

Entrepreneur

Psidium Mobile Marketing

Feb 2004 - Mar 2006 (2 years 2 months)

One day, with a group of friends, we asked ourselves: "Isn't there a way we could get free SMS on our phones?" This question led to long hour sessions of brainstorming that gave us a wonderful idea. We could advertise on Mobiles. In fact, we could do a Mobile Marketing Business. It was the year 2004 and we were way ahead of our curve, especially coming from Colombia where the market penetration was just under 15%. We were young (18 years old) and very enthusiastic about the idea, so we made our business plan about Mobile Marketing through sponsored SMS's and put it to compete in the biggest competition of Business Plans in Colombia. Despite the fact that the majority of competitors where MBA's or Doctorate students, we won the first plac

Andrés Felipe Díaz

About

Detail

Contact Andrés regarding:

Timeline

Résumé

Languages:

Andrés's behavioral traits
Andrés's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.