Jorge Andrés Gomez Vargas Digital Marketing Advisor

META Media Account Manager- L2

Publicis Groupe

Jul 2022 - Current (3 years 10 months)

Responsabilities: • Planning and Managing several advertising platforms specially socials, such as Facebook ads, Tiktok ads, Reddit ads, Twitter ads, Pinterest ads, Snapchat ads, Google ads, while troubleshooting campaign's delivery and performance issues. • Create campaigns across platforms and different needs according to the actual seasonality • Manage day-to-day communication with clients when needed, for all things paid social-focused, including best practices, presentation decks, and assisting with strategy plans. • Manage monthly BUDGETS of around 1.000.000 USD in social ads platforms. Achievements: • Brand Awareness lift +2.0% in Average in Brand awareness campaigns • Brand Recall lift +1.7% in Average in Brand Awareness campaigns.

Digital Marketing Advisor

essity

Jul 2021 - May 2022 (11 months)

Responsabilities: • Responsible for supporting the execution of the regional digital strategy to drive the development of the brand and categories, strengthening the DTC channel, E-commerce and other digital channels. • Results analysis of Google ads, google shopping and Facebook ads campaigns. ROAS OF 300%. • Performance analysis of Cuidatenefamilia.com ecommerce, through google analytics. Achievements: • Increased sales from ecommerce and alternative channels by 15% 2021 vs. 2020 • Increased sales by 20% of our own ecommerce 2020 vs. 2021 • Increased average CTRs of traffic campaigns by 0.7% 2020 vs. 2021 • Reached a ROAS AVARAGE OF 300%

Digital Marketing Advisor

Grupo Familia S.A.

Jul 2021 - Current (4 years 10 months)

- Análisis de resultados de campañas de Google ads, google shopping y Facebook ads. ROAS DE 300% Responsabilidades: • Responsable de apoyar la ejecución de la estrategia digital regional para impulsar el desarrollo de la marca y categorías, fortaleciendo el canal DTC, E commerce y otros canales digitales. • Análisis de rendimiento del ecommerce de Cuidatenefamilia.com, a través de google analytics. Logros: • Incremente las ventas de los ecommerce y los canales alternativos en un 15% 2021 vs 2020 • Incrementamos las ventas en un 20% del ecommerce propio 2020 vs 2021 • Aumente los CTR promedios de las campañas de tráfico en 0.7% 2020 vs 2021

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Marketing assistant

edding AG Legamaster GmbH

Dec 2020 - Jun 2021 (7 months)

• Effective implementation and management of the company's ecommerce. • Generate Traffick to the ecommerce thorugh social paid campaigns strategies • Management and analysis of sell in and sell out information (B2B). • MercadoLibre management and analytics reading.

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Asistente de marketing

edding AG / Legamaster GmbH

Dec 2020 - Jun 2021 (7 months)

- Gestión y análisis de la información de ventas de entrada y salida de clientes (B2B). Responsabilidades: • Implantación y gestión eficaz del ecommerce de la empresa • Gestión de MercadoLibre y lectura de analíticas. Logros: • Aumente en un 40% las ventas vía MercadoLibre 2020 vs 2019 • Implemente satisfactoriamente y ejecutamos por primera vez el ecommerce propio de la empresa con la plataforma CMS shopify • Alcance un Customer Satisfaction Score del 85%

Service and Commercial Assistant

BBVA

Jul 2019 - Dec 2020 (1 year 6 months)

Responsibilities *Negotiation and communication, analysis and discovery of customer needs *Commercial and financial advice on financial products and services, credit, insurance, investment funds etc, cross-selling, cash management *Collection of customer financial information and analysis of debt capacity, customer service and customer care. Achievements *Top sales of temporary integral advisors insurance *100% execution of credit card sales *95% customer satisfaction.

Asistente Integral de Servicio y comercial

BBVA

Jul 2019 - Dec 2020 (1 year 6 months)

- Asesoría comercial y financiera en productos y servicios financieros , créditos, seguros, fondos de inversión etc, ventas cruzadas, manejo de caja Responsabilidades *Negociación y comunicación, análisis y descubrimiento de las necesidades del cliente, *Recopilación de información financiera del cliente y análisis de capacidad de endeudamiento, servicio y atención al cliente. Logros *Top ventas de seguros de asesores integrales temporales *Ejecución del 100% de las ventas de tarjetas de crédito *Satisfacción del consumidor del 95%

Digital transformation and CRM Intern

Auteco SAS

Jan 2018 - Jul 2018 (7 months)

Responsibilities: • Design market research campaigns. • Conduct surveys and analyze data from the different methods applied. Present them in reports and Dashboards. • Analyze and subsequently optimize the company's current inbound marketing strategy. Achievemnts: • Achieve a Customer Satisfaction Score of 90% • Successfully implement the inboung marketing strategy by increasing the number of leads generated by 15%. • Increase the conversion of these leads in the sales funnel by 5%.

Practicante de transformación digital marketing y CRM

Auteco Mobility

Jan 2018 - Jul 2018 (7 months)

- Realizar encuestas y analizar los datos procedentes de los distintos métodos aplicados. Presentarlos en informes y Dashboards. Responsibilidades: • Diseñar campañas de investigación de mercado. • Analizar y posteriormente optimizar la estrategia actual de inbound marketing de la empresa. Logros: • Alcance un Customer Satisfaction Score del 90% • Implemente satisfactoriamente la estrategia de inboung marketing aumentando la cantidad de leads generados en un 15% • Aumente en un 5% la conversión de esos leads en el embudo de venta

Jorge Andrés Gomez Vargas

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