Marketing Management
Harvard Extension School
Jan 2015 - Nov 2015 (11 months)
- Marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, distribution, and integrated marketing communications.
- Market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis. Marketing communication principles and strategies in focused subject areas such as leadership, management, news media, digital, or social media