Andres Felipe Gutierrez Technologist Entrepreneur | Advisor | Speaker |

2

Chief Product Officer & Co-Founder

2MASS

Feb 2021 - Current (5 years 9 months)

Head Data Driven Growth LATAM

Dentsu international

Oct 2020 - Feb 2021 (5 months)

Head of Data, Analytics & Cloud Solutions Mexico

Dentsu international

Jan 2019 - Oct 2020 (1 year 10 months)

Head Of Data

Havas Group

Apr 2017 - Dec 2018 (1 year 9 months)

1. Impact Market Share%, MRR, CAC, LTV & NPS for data LoB in CO-PE-EC
Markets
2. Drive new revenue for CO-PE-EC
3. Integrate data layer into business proposals
4. Performance Data & Audience consulting
5. End2End Performance ecommerce (marketing, sales & customer success)
6. Lead Data Managers and DevOps team for CO-PE-EC
7. GTM Strategy with data & martech integration approach

Head of Growth

Planet Ife

Jan 2016 - Apr 2017 (1 year 4 months)

1. Role KPI: MRR, LTV & CAC
2. Lead the digital transformation for the company
3. Design and setup digital monetization airlines ancillary revenue strategy
4. SetUp airlines adservers & DMPs
5. End2End airlines and OTAs Performance connecting data points in their
tech stack. (CRM-BookEngine-IVR-Martech)

Digital Paid Media Manager

Publicis

Jan 2014 - Nov 2016 (2 years 11 months)

Performance Manager

Banlinea

Col

1. Role KPIs: MAUs, MQL, SQL, CAC & NPS%
2. CRM and Lead nurturing operations
3. UI-UX Optimization for web-app and digital properties
4. CI/CD
5. End2End Performance (Prospecting-MQL-SQL-Commit-MRR-LTV)

IT Project Manager

Finagro

Jul 2011 - Nov 2012 (1 year 5 months)

1. Responsible for defining the project's objectives and overseeing quality(QA)
control throughout its life cycle.(ARTEMISA by FINAGRO)
2. Builds knowledge of the organization, processes and customers.
3. QA for testing & production environments (SCRUM)
4. UI/UX Testing
5. Mobile platforms and mobile device manager (MDM)
6. DBA

Procurement intern

Grupo Familia S.A.

OBJECTIVE:
1. Design a continious replinishment model for institutional distributors based
on Vendor Management Inventory (VMI)
2. Support the integration with SAP ERP 6.0 - SCM

Andres Felipe Gutierrez

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Andres Felipe Gutierrez

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