Andrea Turriago M

Social Media Activation Manager

GroupM

Jun 2022 - Current (3 years 1 month)

- Report analysis and insights, and data processing. - Monitor, manage and implement marketing campaigns on social media platforms. - Developed and executed social media content calendar resulting in a 20% increase in engagement. - Implemented targeted ad campaigns across platforms decreasing cost per click by 10%. - Analyzed KPIs and optimized strategies to decrease customer acquisition costs by 15%.

A

Project Manager & Senior Content Writer

Alvaro Luna Conde-Abogados

Oct 2019 - May 2022 (2 years 8 months)

- Provided expert advice on project harmonization and feasibility for 5 major clients. - Conducted project management training workshops for over 50 project team members. - Identified project risks to reduce delays by 25%

C

Head of Special Projects & Founding Team Member

Cool & Heat International

Jun 2019 - May 2022 (3 years)

- Implementation of processes for compliance with national and international standards on issues of corporate social responsibility and sustainability. - Management of foreign trade and currencies. - Internationalization of commercial and production processes. - Negotiation. - Implemented monitoring system to track compliance with standards resulting in 90% compliance rate. - Developed and executed training on corporate social responsibility and sustainability for over 100 employees. - Monitoring and accompaniment of the production process. - Developed and executed marketing strategies and campaigns increasing brand awareness by 25%. - Led end-to-end campaign management from planning to execution and analysis.

B

Senior Business Analyst & Senior Writer

Business & Human Rights Resource Centre

Oct 2018 - Nov 2019 (1 year 2 months)

- Formulate recommendations for use of the organization. - Identification and mapping of actors involved in the dynamics of coal mining. - Follow-up and publication of informative material on business and human rights. - Spanish-English and English-Spanish copywriting. - Planning budget and development route for project proposals. - Identified 5 major human rights violation cases through analysis of over 50,000 data points, enabling potential legal action and driving a 32% increase in accountability. - Led a team of 4 experts to develop solutions reducing coal mining carbon emissions by 21% through operational optimization - Designed an automated data monitoring system tracking compliance across 8 coal mining sites, improving audit efficien

Andrea Turriago M

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Andrea's behavioral traits
Andrea's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.