A

Andrea Tobalina

About

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Mexico City, Mexico

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work
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Résumé

Jobs verified_user 0% verified
  • Insense
    Digital Account Manager: Ugc & Partnership Ads
    Insense
    Jun 2025 - Current (1 year 5 months)
    • Serve as end-to-end project manager for global UGC and UGC + Partnership Ads campaigns (Meta and TikTok): kickoff, creator sourcing, negotiation, onboarding, deliverable tracking and reporting.
    • Manage a portfolio of 45+ global client accounts (Americas, Europe, Australia) across CPG, lifestyle, F&B, health, apps and tech, including enterprise brands such as Centrum Nutrition.
    • Drive renewals through data-first content strategy, analyzing ad performance, budgets and business goals to shape briefs for upcoming content rounds, achieving 9 account renewals/expansions in one year.
    • Manage 1–20 creator campaigns (100+ deliverables per project) spanning nano to top-tier influencers, with budgets starting at $12K USD, sourcing
  • P
    Head Of Influencer Marketing & COO
    Parcia
    Aug 2024 - May 2026 (1 year 10 months)
    • Led LATAM-wide influencer marketing operations and production, overseeing campaign delivery, data reporting and team performance for projects with budgets starting at $5K USD.
    • Operated the TTCX platform as Official TikTok Marketing Partner for LATAM, using analytics to optimize creator selection for beauty and CPG brands such as Alsea México (Chili's, The Cheesecake Factory, P.F. Chang's, Italianni's), Nestlé México, Danone, Mondelēz International, Bimbo, MAC Cosmetics and Coca-Cola.
    • Drove new business and renewals through data-informed pitches and content strategy, converting 5+ one-shot projects into always-on clients within 2 years.
    • Led a team of 10+ across Operations, Creative/Production and Creator Discovery, and
  • TikTok
    Education & Engagement For Latam Creators Lead
    TikTok
    May 2023 - Apr 2024 (1 year)
    • Led education strategy for native LATAM creators on projects with budgets starting at $5K USD, translating platform performance data and product updates into training content; managed account executives serving top creators.
    • Ran data-driven talent discovery using performance/engagement metrics; built recurring training programs on platform tools and monetization, and led a 2-person Creator Education and Onboarding team.
    • Created the "TikTok for Creators" alliance with TikTok Brazil and led operations for "TikTok Awards 2024" with Televisa México and the "Libre de Ser" pride event for LGBT+ TikTok creators.
    • Worked closely with the TikTok Brazil team to adapt global tentpole programs to the Mexican and broader LATAM mark
  • T
    Influencer Marketing Director
    TOP Worldwide
    Jun 2022 - Apr 2023 (11 months)
    • Directed branded content and earned media campaigns end-to-end, including creator discovery, negotiation, performance reporting and team supervision, managing 2 account managers and collaborating with global cross-functional teams.
    • Managed a portfolio of 45+ global client accounts across CPG, lifestyle, F&B, health, apps and tech, including enterprise brands, working with talent from nano-influencers to celebrities on projects with budgets starting at $10K USD.
  • TROOP
    Creator Strategy & Academy Lead
    TROOP
    Apr 2022 - Jun 2022 (3 months)
    • Sourced creators for agency representation, built brand content strategies, managed 3 account managers, and contributed to the company's "Troop Academy" creator education program in collaboration with global teams.
    • Onboarded 100+ creators to the agency roster and signed 90+ new creators for talent management, partnering with the PR team to secure brand deals with local businesses (restaurants, private transport) for creators.
  • I
    Guest Professor: Influencer Marketing & Social Media
    ISDI Needed EBAC IAB México
    Nov 2021 - Apr 2024 (2 years 6 months)
    • Deliver executive education in influencer marketing and social media strategy for C-level leaders; core faculty for EBAC's "Social Media Manager" program.
  • G
    Influencer Marketing & Pr Campaign Manager
    Galleta Creativa
    Nov 2021 - Feb 2023 (1 year 4 months)
    • Served as account supervisor for Grupo Modelo (Corona, Modelo) and directed talent operations for 2022 FIFA World Cup coverage in Mexico and Qatar (January 2022 – January 2023), managing 20+ creators for content creation on a budget exceeding $1M USD.
  • A
    Founder
    Allis
    Jan 2020 - Apr 2025 (5 years 4 months)
    • Built a business pipeline connecting brands, agencies and talent, providing influencer marketing consulting and campaign reporting for SMEs.
    • Served as influencer marketing agency of record for GNC Nutrition for 5+ years, managing 30+ creators for PR and paid collaboration campaigns, alongside PR projects including creator sourcing and event coverage for local events.
  • Primacy
    Influencer Marketing Director
    Primacy
    Nov 2019 - Feb 2022 (2 years 4 months)
    • Led PR and paid media influencer campaigns across Instagram, TikTok, Twitter, Facebook and YouTube, managing up to 250 talents per project with KPI frameworks and full performance reporting.
    • Served as end-to-end project manager for influencer marketing campaigns (Meta and TikTok): kickoff, creative development, creator sourcing, negotiation, onboarding, deliverable tracking and reporting.
    • Managed a portfolio of 45+ LATAM-based client accounts worldwide across CPG, lifestyle, F&B, health, apps and tech for brands including Motorola, Reebok and Covergirl Cosmetics, converting 4+ one-shot projects into always-on clients within 3 years.
  • B
    Influencer Marketing + Pr Executive
    BLAH! PR Solutions
    May 2019 - Dec 2019 (8 months)
    • Operated influencer campaigns across 7 shopping centers in 5+ states, managing business development, content oversight and campaign reporting. Managed PR projects for local events, including creator sourcing and event coverage.