Andrea Rodriguez Velandia CMO | Marketing Strategy Consultant | Digital

Senior Digital Marketing & Media Specialist

Loymark

Apr 2022 - Apr 2025 (3 years 1 month)

📋 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦: 🔹 Led the planning and execution of media campaigns for tech and consumer brands, coordinating regional teams and ensuring alignment with business objectives. 🔹 Managed monthly brand budgets ranging from USD $10,000 to $100,000 across platforms like Google, Meta, LinkedIn, TikTok, and DV360, achieving up to 35% improvement in performance metrics (CPM, CTR, CPC, CPL). 🔹 Negotiated media buying terms and recap agreements with digital platforms, optimizing ad spend and enhancing campaign efficiency across regional markets. 🔹 Executed optimization and automation processes across digital funnels, integrating A/B testing and data analysis to increase conversions by up to 40%. 🔹 Oversaw client communicatio

Performance Strategist

Eikon Agencia

Mar 2021 - Aug 2021 (6 months)

🔹 Led coordination between internal teams, strategic departments, and cross-functional areas to ensure campaign alignment and execution. 🔹 Executed performance-driven campaigns through conversion funnels, audience segmentation, and behavioral analysis to maximize results. 🔹 Oversaw pixel tracking implementation on key pages to measure performance and integrate data with the CRM for accurate attribution. 🔹 Planned and optimized media budgets with a focus on progressive result acquisition and cost-efficiency. 🔹 Managed all digital marketing channels (SEM, website, email marketing, social media) to ensure brand consistency, lead generation, and conversion. 🔹 Delivered performance reports and insights directly to clients, providing data-d

Planner Performance

Ariadna Communications Group

May 2019 - Jan 2021 (1 year 9 months)

🔹 For two years, I led innovative digital marketing strategies for Bayer in the chemical-pharmaceutical sector, boosting brand presence and engagement in Latin America and Central and South America. 🔹 Expert in paid media, SEO/SEM, email marketing, automation, CRM, funnel strategies, and performance data analysis to scale results and accelerate sustainable growth. 🔹 As a senior strategist in Growth Marketing, I boosted the growth and visibility of healthcare organizations such as Cook Children's Health Care System (USA), Clínica Colina, and Clínica del Country (CO), developing high-impact campaigns focused on acquisition, conversion, and loyalty. 🔹 Supervised the implementation of campaigns and creative assets, ensuring proper deploymen

Freelance Account Manager

Autónomo

May 2017 - Sep 2018 (1 year 5 months)

✅ Management of high-volume, multichannel digital campaigns, including the simultaneous coordination of complex initiatives across multiple platforms. ✅ Optimization of advertising spend, enhancing ad performance through data-driven strategies focused on efficiency and conversion. ✅ Expert implementation of campaigns on key platforms, such as Google Ads and Meta Ads (Facebook & Instagram), aligned with business objectives. ✅ Development of strategic reports (daily, weekly, and monthly) for the Digital Marketing team, including KPI analysis and actionable insights.

Coordinador de Proyecto

Grupo One

Mar 2016 - May 2016 (3 months)

✅ Qualified lead generation through social media acquisition strategies, with a strong focus on efficiency and conversion.
✅ Ad budget management and ROI tracking, with daily performance analysis to maximize investment returns.
✅ Design of innovation-driven strategies, aimed at continuous performance improvement and campaign optimization.
✅ Monitoring and management of campaigns across key platforms, including MediaMath, Google Ads, and Meta Ads (Facebook/Instagram).
✅ Weekly performance reporting, emphasizing 100% effectiveness in lead capture and contactability.
✅ Leadership in implementing new practices and innovative formats, driving improved user behavior and campaign outcomes.
✅ Utilized Hubspot and

Ad Operation Manager

ID interactive

Jul 2015 - Mar 2016 (9 months)

Expansión y sistematización de procesos en el área de medios, logrando estabilidad y posicionamiento Habilidades para mejorar campañas en Google y fuerza de ventas en cada uno de los productos de nuestros clientes así como el seguimiento de presupuestos. Actualización de anuncios y métodos de mejora en cada una de las plataformas. • Recopilación de información de calidad para alimentar archivos de medios digitales que nos ayuden a fortalecer los objetivos del cliente. • Coordinación de tráficos con el Operador Junior, para revisar implementaciones y Tracking a la información referente al cliente. • Responsable de los KPIs de seguimiento para cada una de las campañas para todos los clientes. • Dar retroalimentación de los planes de medios y

Media Performance Coordinator

Ariadna Communications Group

Mar 2014 - Apr 2015 (1 year 2 months)

Planificación de medios y estrategia para alcanzar KPI´s de campaña performance, tipos de ventas y desarrollo digital para espacios publicitarios. Coordinación y análisis mejorando resultados de las campañas, con el fin de brindar los mejores resultados y confianza en el mercado. Actividades: ●Responsable de la distribución de presupuestos y de la consecución de resultados en cuentas regionales de acuerdo a los KPIs en cada campaña. ●Dirigí el equipo de planeación de DSP y Real Time Bidding. Planeación y Centralización de resultados: conversiones, leads, bookings, registros y descargas. Certificación en DoubleClick BidManager. ●Administradora de actividades corporativas para la división de MAIA (canal de performance para la compañía): segui

Digital Media Planner

Ariadna

Mar 2013 - Feb 2014 (1 year)

Manejo estratégico de planeación digital de cuentas regionales y locales. Responsable de la relación directa con el cliente: Palace Resorts, Hoteles Melia, Ogilvy MX, LG Colombia. Encargada de la administración de presupuesto de campaña y de la optimización del mismo. Responsable de la negociación con los medios. Planeación en medios display, performance (SEM, Facebook, DSP)

AdvertisingTraffic Analyst

Ariadna

Sep 2009 - Feb 2013 (3 years 6 months)

Implementación de campañas en: Double Click dart for publishers, Dart Search, Media Mind, Google Adwords, Google Trends, Estimador de Tráfico, Right Media para Performance y Facebook. Seguimiento de campañas en Omniture y posterior implementación de tageo, frecuencias, categorías y audiencias. Reporting y análisis para cuentas regionales.

Andrea Rodriguez Velandia

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Andrea Rodriguez Velandia

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