Andrea Ochoa Lopez
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Andrea Ochoa Lopez

Andrea Ochoa Lopez  new_releases

About

Detail

Ecommerce | User & Customer Experience | Digital Marketing
Medellín, Antioquia, Colombia

Contact Andrea regarding: 

work
Full-time jobs
Starting at COP5M/month ~USD1.19K/month
Flexible work
Starting at COP50K/hour ~USD11.9/hour

Timeline

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Résumé

Jobs verified_user 0% verified
  • UrbanStems
    Ecommerce Merchandising Coordinator public Remote experience
    UrbanStems
    Aug 2023 - Oct 2023 (3 months)
    - SKU creation in the ERP and Salesforce, managing product (SEO) information, images, cross-selling, upselling, and collections for the website. - Responsible for the website's general functioning: PDPs, PLPs, banners, landings, discounts, promo codes, visual merchandising, etc. - Coordination of inventory and integration with the ERP, order fulfillment, and checking of order inconveniences with the Customer experience team. - Benchmark and competition analysis of the product portfolio, website designs, and user experience, focused on sales-increasing strategies. - Monthly and seasonal reporting of the website sales performance based on income, revenue, and margins by SKU and product category. - Management of product planning files within t
  • A
    Ecommerce Coordinator (USA)
    AGUA BENDITA S.A.S
    Apr 2022 - Aug 2023 (1 year 5 months)
    - Planning of commercial strategies, monthly sales target, and ad's budget. - Continuous follow-up and analysis of Ecommerce metrics to guarantee the achievement of the KPIs such as sales, traffic, conversion, AOV, UPT, etc. - Coordination of Google and Facebook advertising strategies with the Marketing agency for Paid media and KPIs such as CPC, CPA, CTR, conversion rate, traffic quality, and engagement. - Benchmark, design, and implementation of strategies to adapt the website to the US market needs in terms of design, UX, and features as the return process or local payment methods (Venmo, PayPal, BNPL); express shipping. - Coordination with the development agency for all the UX implementations on the website. - Update all the website con
  • Navissi
    Ecommerce Leader
    Navissi
    Feb 2022 - Apr 2022 (3 months)
    - Overall management of the Ecommerce through Shopify platform. - Website's optimization to improve the customer experience and SEO. - Periodical review and updating of terms & conditions, and policies. - Establishment and optimization of internal processes in the area. - Planning and design of email marketing strategy. - Support the strategy creation process for social media and digital advertising. - Benchmarking and website analysis for continuous improvement, implementation of good practices, apps, and IT developments. - Daily and weekly reports, analysis, and control of channel indicators (KPI's). - Commercial strategy planning for promotional events. - Weekly upload of new products and update of the visual merchandising. - Supervision
  • Maaji
    Ecommerce Customer Experience Leader public Remote experience
    Maaji
    Jul 2020 - Feb 2022 (1 year 8 months)
    - Structure and define Ecommerce and Customer Experience processes that involves other areas of the company such as logistics, marketing, technology, finances, etc. - Supervise and provide direction to the CX team to manage email and social media customers. - Strategic design of the Ecommerce CX team's work plan during the different seasons of the year, anticipating high-flow commercial periods. - Define and update terms and conditions, terms of service, and customer experience policies. - Daily contact with stakeholders such as payment gateways, electronic commerce platforms, and external agencies, to improve and solve website errors that impact the UX. - Establish processes and their continuous improvement, good service practices, and opp
  • Maaji
    Ecommerce Customer Experience Analyst public Remote experience
    Maaji
    Feb 2020 - Jul 2020 (6 months)
    - Responsible for both national (Spanish) and international (English) customer questions, petitions, claims, requests, and complaints. - Solution to all chargebacks received in the different payment platforms (Shop Payments, PayPal, Sezzle, and Mercado Pago). - Manage quality inconveniences, dispatch errors, logistics issues, exchanges, returns, and refunds. - Constant communication with different areas (logistics, warehouse, technology, billing, finance) to guarantee the correct performance of processes that impact the customer experience. - Verification of order's status and fulfillment to guarantee compliance of terms of service and delivery policies.
  • BSK International
    Marketing and Sales Analyst
    BSK International
    Sep 2019 - Feb 2020 (6 months)
    - Market development and management of the different sales channels (email, social media, corporate phone, and website) - Customer service: pre-sales, and follow-up after-sales. - Development of strategies and proposals for the company’s strategic management: sales process, customer service, sales channels, business alliances, analysis of new markets, and information management. - Review and update of contracts, T&C, and quotations, according to the company’s policies and negotiations agreed with clients. - Database migration, development, and implementation of CRM (HubSpot). - Billing and management of documentary requirements for clients.
  • Caribbean Eco Soaps UIBS S.A.S
    Aprendiz de Comercio Exterior
    Caribbean Eco Soaps UIBS S.A.S
    Mar 2019 - Sep 2019 (7 months)
    - Management of documentary requirements prior to operations and responsible for the logistics coordination of the merchandise. - Verification and supervision of merchandise loading for international shipments. - Validation and registration of generated invoices for customers and received invoices from suppliers, especially the application of taxes. - Department analysis to document functions, design a good-practice manual for the area, and give feedback. - Shipment and monitoring of non-commercial samples for customers. - Creation and allocation of subheadings for new supplies, raw materials, tools, and consumables to enter the warehouse. Caribbean Eco-Soaps
  • Peachtree Networks
    Global Account Manager Intern
    Peachtree Networks
    Jun 2018 - Dec 2018 (7 months)
    - Development of new markets, finding corporate clients, and creating brand recognition strategies in North and Central America. - Communication with all involved departments to identify the customer’s needs and financial solvency. - Customer service B2B strategies to guarantee customer satisfaction and reduction of account abandonment. - Documentation design for the ISO 9001 implementation in the company.
Education verified_user 0% verified
  • Universidad Pontificia Bolivariana
    BIB - International Business
    Universidad Pontificia Bolivariana
    Jan 2014 - Oct 2019 (5 years 10 months)
    Thesis: Influence of digital marketing on the feminine consumer shopping behavior of undergarments
  • Universidad Pontificia Bolivariana
    BBA - Management
    Universidad Pontificia Bolivariana
    Jan 2014 - Oct 2019 (5 years 10 months)
    Emphasis in Marketing
  • Colegio de La Presentación
    High School Degree
    Colegio de La Presentación
    Jan 2004 - Dec 2013 (10 years)
Awards verified_user 0% verified
  • victoria university
    GEEBIZ - Global Enterprise Experience
    victoria university
    Jan 2017 - Jun 2017 (6 months)
    - Underground Earthbag Structures Victoria Business School Highly Commended Team - Recognition for the development of a profitable business proposal to foster well-being involving technology application.