Andrea Melara de Álvarez Campaign Manager

Account Manager

Mediam Group

Jun 2023 - Jul 2023 (2 months)

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Paid Media Specialist

Webservice Mexico

May 2022 - Jun 2023 (1 year 2 months)

- Experience establishing and developing relationships with clients. - Responsible for delivery of search campaigns and paid social campaigns, from strategy to planning and optimisation. - Analyze campaign performance on a daily, weekly, and monthly basis to scale and retain new and existing clients. - Create and employ successful audience targeting, bidding, and creative strategies.

Campaign Manager

Above Zero

Aug 2021 - May 2022 (10 months)

- Create and execute digital account strategies. - Set up and manage paid media campaigns across various platforms incl. Facebook/Instagram, DV360, The TradeDesk, Snapchat, YT, Google Ads, and more. - Command data analysis of key metrics to identify, recommend and implement changes for increasing campaign performance. - Effectively manage multiple projects to ensure smooth and accurate execution within established timeframes and budget parameter.

Campaign Manager

AKQA

Jul 2019 - Aug 2021 (2 years 2 months)

- Responsible for the day-to-day management of programmatic campaigns, meeting performance goals, exceeding client expectations, and tracking projects.. This includes programmatic display media, video, mobile, e commerce, and social campaigns. - Recommend an appropriate mix of strategies and tactics within programmatic media to help drive brand awareness, engagement, and conversions to support client's overall goals. - Deliver weekly, monthly, and quarterly results to clients analyzing campaigns and performance to derive key insights on online customer trends and behavior. - Contribute to team POVs on key industry happenings.

Associate Campaign Manager

AKQA

Jun 2018 - Aug 2021 (3 years 3 months)

- Managing programmatic campaigns in DV360 and The Trade Desk platforms, working in unison with Media and Trading Desk teams making sure all campaign KPIs are met and are working properly. - Campaign Implementation & Management. - Audience and Targeting Analysis & Optimization. - Campaign & Creative QA. - Budget Performance Analysis & Optimization. - Updating Creative Changes & URL Updates. - Organizing & Planning Campaign Launches. - Daily/Weekly/Monthly Reporting.

Z

Marketing Coordinator

ZARE S.A de C.V

Jan 2016 - Jun 2018 (2 years 6 months)

- Manage and create digital media campaigns aligned with business goals. - Designs and develops print, web, video, social and digital media products. - Writes press releases, newsletter articles, interviews, and prepares descriptive material for Website. - Prepare or assist with reviewing and preparing reports, presentations, and publications as needed. - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

Regional Marketing Coordinator

Imprecen Media Group

May 2014 - Jan 2016 (1 year 9 months)

- Manage and create social media strategy for Central America and Colombia social networks. - Content selection and content creation for "Spotlight":Entertainment pre show in Latin America. It focuses on exclusive amusement, content for movie audiences right before the movie begins. - Working closely with sales and marketing department. - Manage client relationships towards their commercial schedule in the movie theater (Central America and Colombia theaters) - Manage with cinema attendance reports, recording data on a weekly, monthly and annual basis.

Communication Assistant

USAID

Feb 2013 - Nov 2013 (10 months)

- Assist in the execution of communications strategies. - Offer administrative support to projects and in-house teams. - Create and write communication materials (e.g. press releases, publications, social media posts, newsletters, success stories). - Help the team develop public relations and promotional materials including the creation and distribution programs. - Support the coordination of press events and experiences when necessary.

Andrea Melara de Álvarez

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