Senior CRM Marketing Associate
UrbanStems
Mar 2022 - Nov 2023 (1 year 9 months)
• Achieved a 30% increase in email open rates and a 15% rise in click-through rates by implementing personalized email content and subject lines.
• ProBcient in email marketing analytics tools such as Gloomreach and oogle Analytics./
• enerated detailed email and SMS campaign reports and used data-driven insights to make real-time adjustments.
• Conducted rigorous AUG testing on email subject lines, content, and design, leading to a 25% increase in email engagement and conversion rates.
• ProBcient in SMS marketing tools, including Attentive.
• 4tilized SMS analytics to gain insights into customer preferences, enabling data-driven decision-making for future marketing strategies.
• Successfully collaborated with cross-functional teams,