Andrea del Carmen Quiroz Sierra Communication Specialist experienced in content

E-commerce Sales Consultant

Walmart México

Oct 2024 - Current (1 year 7 months)

Digitized customer purchases by registering and training approximately 2,000 new app and website users. Increased monthly sales by 170% through customer approach and on-site promotion of benefits. Contributed to customer loyalty, by improving their shopping experience through digital and in-store solutions. Managed administrative and operational processes, to optimize area resources and improve business results.

Bilingual copywriter

Broxel

Jun 2023 - Dec 2023 (7 months)

Wrote creative content for clients on Social Media, and for internal company communications across multiple platforms. Conceptualized products for various business verticals, as well as strategies to attract and retain financial services users. Collaborated on audiovisual campaigns to position the brand and its products in digital media. Translated and adapted campaigns for various company verticals, for clients in the United States and Mexico.

Bilingual UX Writer

Corus Consulting

Mar 2022 - Dec 2022 (10 months)

Wrote bilingual, user-centric messages for Alsea's apps and web, in multidisciplinary collaborations that resulted in conversions and profits. Translated content to English-Spanish/Spanish-English for posting, edited and proofread texts, and used storytelling and conversational writing. Conducted UX research using agile methodologies and Design Thinking, to build persuasive messages and test them with users. Wrote style, voice, and tone manuals, establishing communication guidelines and generating profits through digital platforms.

Community Cultural Promoter (Multimedia and Social Media)

Secretaria de Cultura de la Ciudad de México

May 2021 - Dec 2021 (8 months)

Created and promoted content for social media, advertising campaigns, and contests, following trends and innovating (Facebook, Instagram, TikTok, YouTube, X, Spotify, SoundCloud, and Issuu). Worked with a wide range of audiences in Mexico and the US: women, children and teenagers, the LGBTQ+ community, Afro-descendants, people with disabilities, seniors, business owners, and others. Managed, monitored and analyzed the performance metrics of social media campaigns targeted at specific audiences, generating engagement, conversions and building loyal digital communities. Also solved crisis according to established criteria. Was proficient in software such as Google Workspace, Meta Business Suite, Hootsuite, etc.

Brand & Content Strategist + SEO Specialist at Dalai Group

Dalai Group

Feb 2018 - May 2020 (2 years 4 months)

I managed public relations and the client portfolio for Dalai Group to secure collaborations and sell the company's services. I created and managed content for blogs, social media, web campaigns, email, and ads. I optimized web content based on SEO best practices.

Andrea del Carmen Quiroz Sierra

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