Andrea Garzón Soto

Senior Customer Success Manager

Infinity

Jun 2021 - Current (4 years)

- Leading a portfolio of high-value enterprise accounts, focusing on the Spanish market, serving as the primary POC for strategic planning, relationship building, and problem resolution. Collaborating with key stakeholders to align their business goals with Infinity, to increase customer retention and expansion opportunities. - Initiating regular proactive outreach to customers, providing insights, best practices, and tailored recommendations to optimize their utilization of the Infinity solution. - Identifying opportunities for upsells, cross-sells, and expansions based on a deep understanding of customers needs. - Advocating for customer needs and feedback within the company, collaborating cross-functionally to ensure product enhancement

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Senior Sales Manager

Tradedoubler

Sep 2020 - May 2021 (9 months)

- Promoted Tradedoubler's suite of affiliate network solutions, developing a strong pipeline and tailoring offerings and drive sustainable revenue growth. - Cultivated and nurtured relationships with prospects to establish Tradedoubler as a trusted partner. Collaborated closely to align our services with their business goals, ensuring mutual success. - Applied a consultative approach to identify prospects and new customers pain points and opportunities, effectively positioning Tradedoubler's solutions as innovative answers to their affiliate marketing challenges. - Collaborated seamlessly with cross-functional teams, including Publishers, Accounts and Tech, to ensure successful execution of sales strategies and campaigns. - Crafted persuasi

Customer Success Manager, Advertising Solutions

LIFULL Connect

Dec 2018 - Apr 2020 (1 year 5 months)

Managed the global partner portfolio encompassing direct clients, agencies, and affiliate networks for LIFULL Connect's Advertising Solutions across EUR, North & LATAM America, and APAC markets. - Spearheaded end-to-end sales cycle, from prospecting to closure, resulting in consistent sales growth. - Devised and executed lead/sale generation campaigns for diverse advertising solutions (Display, Native, Push, Emailing) and commission models (CPA, CPL, CPC, CPM, CPD, CPV). Monitored campaign effectiveness, devised strategies to bolster conversion rates, and enhance campaign quality. - Shaped the Affiliate Marketing strategy as the Affiliate Manager for the Advertising Solutions business unit. - Leveraged data analysis to maintain uniform cust

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Client Development Manager

Tradedoubler

Dec 2017 - Dec 2018 (1 year 1 month)

Responsible for increasing revenue and Tradedoubler gross profit by managing a portfolio of affiliate programs for the Spanish market, working with local and international clients: - Cultivated and nurtured client relationships, translating into profound insights into their business goals. - Acted as the primary POC for both the client's portfolio and affiliated publishers, delivering unparalleled support. - Devised and executed comprehensive strategies, plans, and initiatives aimed at amplifying lead generation and sales figures. Diligently monitored and optimized key performance indicators (KPIs) for each Affiliate Program. - Worked on affiliates/publishers recruitment, activation, and optimization strategies that resonated with customer

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Senior Marketing Coordinator

LETS Language Education Training Spain

Jun 2016 - Dec 2017 (1 year 7 months)

Responsible of developing, planning, executing and controlling online marketing strategies and activities for all five LETS brands. - Implemented marketing and advertising campaigns, and established, monitored, and evaluated KPIs, meticulously tracking ROI for each campaign. - Drove SEO efforts through keyword optimization, competitor analysis, enhanced website usability, user experience optimization, link building, and constant site monitoring. Ensured top-tier web analytics and quality auditing including sitemaps and server speed. - Managed SEM campaigns across search networks, display networks, and remarketing, effectively driving targeted traffic and optimizing campaign outcomes. - Actively pursued business development opportunities, f

Panel Administrator, Market research studies, UK (Global Technology Operations)

Iqvia

Feb 2014 - Feb 2015 (1 year 1 month)

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Project Manager Jr.

Telefnica Educacin Digital

Sep 2012 - Sep 2013 (1 year 1 month)

Journalist trainee at NTN24.com

NTN24

Aug 2010 - Dec 2010 (5 months)

Andrea Garzón Soto

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Andrea's behavioral traits
Andrea's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.