Andrea Bibiana Merchan Bernal Master’s degree in marketing

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Sales Director

OLM HR Consultancy

Feb 2022 - Current (4 years 3 months)

- Design and structuring of the commercial area (procedures, documents, KPI, among others) - Support digital marketing area through mapping out new strategies to optimize sales funnel conversion rates - Follow up on new business opportunities to close the deal and provide the customer with timely information on the services that the company offers - Follow up on the closing of the deal, carrying out the contract procedure (legalization of documentation), and track billing and customer payments - Manage processes internally, which implies the coordination of the pre-sale, post-sale area and support departments in order to ensure the success of the projects Design and structuring of the commercial area (procedures, documents, KPI, among othe

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Special Project Manager

Colombian Association of Business Administration Faculties - ASCOLFA

Jan 2016 - Feb 2022 (6 years 2 months)

- Manage the Marketing and Communications, coordinating all marketing BTL: advertising, public relations, events, trade marketing, events, digital and social media programs. - Developed and implemented customer service policies, procedures and service standards oversee the achievement and maintenance of agreed customer service levels. - Analyzed statistics and compile accurate reports - Established and managed long-term relationship with stakeholders - Designed and managed of marketing strategies to drive website traffic, build awareness and engagement, and generate higher quality leads and memberships. Manage the Marketing and Communications, coordinating all marketing BTL: advertising, public relations, events, trade marketing, events, d

Research assistant- School of Hospitality and Tourism Management

externado of Colombia university

Sep 2013 - Dec 2015 (2 years 4 months)

- Managed and coordinated multiple daily office operations, prepared cost analysis, and completed detailed reports, ensuring the accuracy of all data. - Collaborated to created proposal and bids projects - Supported to the institution and academic program accreditation Managed and coordinated multiple daily office operations, prepared cost analysis, and completed detailed reports, ensuring the accuracy of all data. •Collaborated to created proposal and bids projects •Supported to the institution and academic program accreditation •Support to editorial process of scientific journals and research books. •Managed of Minciencias Platform •Created academic and research networks •Taught Tourism Planning and Managing as assistant professor

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Senior Customer Service Coordinator

Eduparques S.A.

Apr 2009 - Jun 2013 (4 years 3 months)

- Ensured an appealing and suitable environment for the different kind of customers through logistic coordination - Provided excellent customer service on a daily base - Organized and leaded more 80 employees (cashiers and operations guides) - Mapped out training plans and handled training activities for employees. Ensured an appealing and suitable environment for the different kind of customers through logistic coordination •Provided excellent customer service on a daily base •Organized and leaded more 80 employees (cashiers and operations guides) •Hosted and coordinated children's parties •Managed commercial allies and VIP customers •Recommend improvements in processes, people, systems and structures, to reduce times, increase produ

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Senior Customer Service Assistance

CRM Falabella S.A.- Compañía de Financiamiento Comercial

Oct 2006 - Oct 2007 (1 year 1 month)

- Implemented new customer acquisition strategies. - Planned, developed, and implemented sales and commercial strategies based on company goals and objectives to support and accelerate growth. Planned, developed, and implemented sales and commercial strategies based on company goals and objectives to support and accelerate growth. •Implemented new customer acquisition strategies. •Managed and tracked commercial goals and budgets. •Identified and assessed strategic initiatives and opportunities, such as implementing new business models, to drive growth in revenues and profit. •Established and managed long-term relationship with stakeholders. •Tracked, measured, and analyzed commercial metrics using KPI.

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Customer service and marketing coordinator

CARULLA VIVERO S.A.

Dec 2004 - Apr 2006 (1 year 5 months)

- Implemented marketing plans that include print, broadcast and online content. - Created branded advertising campaigns and support the marketing and design teams by coordinating and collating content. - Prepared marketing activity reports and metrics for measuring program success. Developed strategic marketing initiatives and activities. •Implemented marketing plans that include print, broadcast and online content. •Created branded advertising campaigns and support the marketing and design teams by coordinating and collating content. •Driven traffic all advertising efforts to appropriate channels. •Prepared marketing activity reports and metrics for measuring program success. •Planed and managed meetings, events, conferences, and tra

Andrea Bibiana Merchan Bernal

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Andrea Bibiana Merchan Bernal