Over 6 years of experience at a multinational CPG and Consumer tech scale-up.
Responsible for a $1.2B Commercial Savory Snacks budget at Pepsico and then transitioning to a Product Manager role implementing the communication tech stack for KAVAK's customer engagement team.
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Full-time jobs
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USD1.4K/month
Timeline
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Résumé
Jobs
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Product Manager
KAVAK.COM
Mar 2022 - Jul 2023(1 year 5 months)
- Led end-to-end delivery of a product which serves KAVAK Mexico and Brazil's commercial teams the ability to engage with customers effectively, ensuring contact from Salesforce and communication via telephone and WhatsApp within Twilio.
- Collaborated closely with commercial teams to construct an innovative product roadmap addressing pain points and having in scope user satisfaction.
- Collaborated with cross-functional teams including development, BI, and UX to identify product opportunities and establish success criteria for feature rollouts.
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• Achieved a 15% increase in car bookings by implementing a virtual agent, ensuring 100% agent occupancy and a significant rise in hot lead engagement from 225 to 2,300 calls per hour.
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Business Intelligence Specialist
KAVAK.COM
Sep 2021 - Feb 2022(6 months)
- Collaborated with product teams to outline data requirements essential for evaluating the success of new product implementations or feature releases.
- Led the definition on how sales metrics were measured to build the architecture of the Data Warehouse (DWH) that joined data from all KAVAK's products.
- Analyzed data sets generated by commercial products, resulting in the identification and standardization of key sales performance metrics across areas within KAVAK's LATAM and Middle East operations.
Commercial Strategy Sr. Coordinator
PepsiCo
Dec 2019 - Sep 2021(1 year 10 months)
- Designed and developed the long term sales strategy for the Anual Operative Plan of Savory Snacks in 2020 and 2021. By doing so, I ensured the portfolio growth by 20% representing an increase of $200M during 2020.
- Responsible of sales forecast & brand innovation product projects leading and aligning multifunctional teams to assure strategy development at POS.
- Ranked HEB and City Fresko as the two clients that grew the most in Savory Snacks in 2020/ 3.5x vs 2019.
Sales Operations Coordinator
PepsiCo
Apr 2018 - Dec 2019(1 year 9 months)
- Managed and executed internal projects to improve operational strategy in Wholesale Channel. Such as the implementation of a management model to standardize POS execution.
- Ensured business targets were properly set with constant collaboration with the Regional Sales Managers and Supply Chain.
- Conducted and prepared review meetings to provide insights and recommendations to Sales Director.
Sales Intern
Bayer Crop Science
Apr 2016 - Dec 2016(9 months)
Education
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Certified Scrum Product Owner®
Scrum Alliance
Apr 2023
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Scrum Fundamentals Certified
SCRUMSTUDY - ACCREDITATION BODY FOR SCRUM AND AGILE