Andrea Ardila Rodriguez  new_releases

I help B2B marketing teams scale smarter. With a decade of experience across LATAM and North America, I’ve led marketing ops, field activations, and ABM programs that directly support revenue and brand goals. I’m driven by data, energized by systems, and grounded in collaboration. My sweet spot is where GTM strategy meets real-world execution—with performance visibility, efficient workflows, and agile experimentation to keep things moving forward. I’m a B2B marketer passionate about turning strategy into execution—and execution into impact. With 10+ years of experience across North America and LATAM, I specialize in building scalable programs that drive demand, improve marketing performance, and align go-to-market teams around growth. I love orchestrating systems that connect the dots across people, processes, and platforms. Whether I’m refining lead workflows, launching partner co-marketing, or enabling BDRs with better ABM data, I bring strategic vision and operational strength to every stage of the funnel. 📊 Key Wins • Boosted engaged leads by 135%+ YoY through optimized targeting & ABM alignment • Built a lead scoring and nurture system that improved email engagement by 25% • Improved campaign ROI tracking via Salesforce attribution overhaul • Co-led webinars, content, and partner programs with measurable impact on pipeline • Led SEO + YouTube efforts that increased brand visibility & organic performance 🧰 Specialties Marketing Operations | Demand Generation | ABM Execution | Field & Partner Marketing Campaign Ops | CRM + Automation | Attribution & Lead Management | GTM Readiness Tools: HubSpot | Salesforce | 6sense | ZoomInfo | Monday.com | WordPress | Google Analytics 🎯 What I’m Looking For A mid-to-senior marketing role in a growing tech or digital-first company Remote-first preferred Eager to lead programs, build systems, and drive measurable impact 📩 Let’s Connect I bring curiosity, operational excellence, and an eye for scalable growth. If you're looking for someone who gets both the “how” and the “why” of marketing—I'm ready to help. Reach out and let’s talk!