Andrea Moreau Folcker
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Co-founder & CEO YOYPR
Stockholm, Stockholm County, Sweden
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- WFounding Partner at WGROWWGROWJan 2021 - Current (4 years 5 months)
- OInterim Head of Sales and MarketingOnifyApr 2020 - Jul 2020 (4 months)Brings all your systems, objects and processes together into one simple and searchable user interface. Search Anything - Automate Everything.
- SCo-Founder and Chief Happiness Officer (NPO)Smil-EJan 2020 - Current (5 years 5 months)
- SPartnerSolsystemet2016 - Current (9 years 5 months)A network-based organization for passionate digital transformation experts
- HMember of the BoardHolmgrens Bil ABNov 2015 - Jul 2019 (3 years 9 months)Rapidly expanding private Swedish multi brand car dealership that offers all post-sales services. With a highly skilled staff of 800+ Holmgrens Bil represents BMW, Hyundai, Mini, Mazda, Peugeot, Mitsubishi, Subaru, Opel and Nissan.
Sr. Partner Account Manager - Northern, Eastern & Southern EuropeTeradataJan 2014 - Oct 2014 (10 months)I'm responsible for developing Teradata's Marketing Applications Partner network in the Nordics, Benelux and Russia. Part of the Northern, Eastern and Southern Europe (NES) Leadership team. The objective is to enable partners and their clients, to achieve better results from their marketing campaigns, with Teradata Integrated Marketing Management (IMM) solutions. Teradata offers industry-leading IMM solutions in these areas: • Marketing Operations • Multi-Channel Campaign Management • Marketing Analytics & Data Management • Digital Marketing • Digital Messaging Teradata's best-in-class applications help you mobilize all of your business intelligence (BI) to improve decision making at every level by pushing detailed a- EFounder and Inspiring Change Maker & CoachEQFIVEJul 2011 - Jan 2021 (9 years 7 months)Passion for Change In an ever-changing world, the ability and willingness to change is a key to survival. EQFIVE develops organisations capacity for change. We make sure that you maximise the benefits of your change initiatives, we call this "Return on Change"(TM). By combining engaging activation with change management we help companies and organizations change rapidly and with greater accuracy. We generate results through desire and understanding, heart and brain, and thus build a change averse organization that is constantly changing and improving.
- Head of Marketing Process & ToolsEricssonOct 2010 - Jun 2011 (9 months)In this role I was responsible for driving strategic initiatives aimed at leveraging the ability to engage with customers in a professional way. I interacted closely with Sales & Marketing functions globally and with Group Process & IT Main responsibilities: • Design and implementation of the Marketing Process and associated ways- of-working. • Business requirment owner of the Ericsson global marketing and communication tool (Aprimo) • Drive change management programs to implement processes and tools. • Main driver of the global CRM strategy development and roadmap.
- Director Marketing & Communications, South AmericaEricssonOct 2009 - Oct 2010 (1 year 1 month)Regional responsibility for Argentina, Bolivia, Colombia, Chile, Ecuador, Paraguay, Perú, Uruguay and Venezuela. • Manage a team of 6 • Develop the marketing strategy and marketing plan for the region. • Manage market development actions. • Manage marketing content and messages to create awareness. • Create and execute communication plans, selec relevant channel mix. • Manage events, seminars and sponsorships. • Develop and implement new ways of working to improve value for Sales and efficiency.
- Director Regional MarketingEricssonSep 2008 - Sep 2009 (1 year 1 month)Regional Center Western Europe • Developed the Marketing Plan and secured relevant content for the Ericsson Roadshow 2009 and Broadband World Forum 2009. • Manage 6 Market units and 6 sales "Tiger Teams" for execution of the Marketing plan. • Put Marketing requirements on Business Units and Product units to better support of the goals of the Marketing plan. Region Mexico, Central & Latin America • Performed several Marketing internal assessment • Proposed improvements to Market Units heads and VP Marketing, those have been used to improve the Marketing & BD departments. • Facilitated several developments of local marketing plans. • Developed a Regional Campaign project structure to improve the efficiency and impact of th
- Director Marketing OperationsEricssonJan 2005 - Sep 2008 (3 years 9 months)Heading the Ericsson Marketing Transformation Program, an Ericsson Group initiative to achieve operational excellence in Marketing and Communications worldwide. Included 9 sub-projects. Main responsibilities: • Develop the plan and goals for the program and sub-projects. • Set-up project organization and recruit resources • Drive activities towards the goals • Manage resources and key stakeholders • External and internal spokesperson for the program
- Program Manager, Ericsson Product CatalogEricssonFeb 2003 - Jan 2005 (2 years)The company's first official product catalog. Around 100 individuals were involved in the project. Main responsibilities: • Develop the strategy and goals • Set-up project organization and recruit resources • Plan and drive activities towards the goals • Manage resources and key stakeholders
- Implementation Manager (Marketing & Sales Tools)Ericsson1999 - 2002 (3 years 1 month)Manage world wide implementations projects.
- Process ManagerEricsson1998 - 1999 (1 year 1 month)Responsible for the requirements, development and implementation of the Time to Customer processes.
Education
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- Business Marketing Strategy Executive ProgramsNorthwestern University - Kellogg School of Management2015
- IDiploma, Marketing ManagementIHM Business SchoolJan 2000 - Jan 2002 (2 years 1 month)