Ana Vera Estratega Digital

Digital Marketing Manager

Johnson Controls Inc

Dec 2021 - Current (4 years 6 months)

Digital Marketing manager

Johnson Controls Inc

Dec 2021 - Current (4 years 6 months)

Media Activation Manager

Essence

Dec 2020 - Nov 2021 (1 year)

Managed all of the paid social media for One Medical (B2B and B2C), Altra (e-commerce) and Afterpay (B2B and B2C). ● Tactically plan, launch and optimize media channels within a media campaign ● Surpassed expected revenue goals for ecommerce campaigns, lowered lead cost acquisition and increased registration and lead numbers by 300%. ● Successfully managed budget of $1,000,000+

Activation Manager

Essence

Nov 2020 - Current (5 years 7 months)

- The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. - The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

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Social Media Specialist LATAM

Rational AG

Mar 2020 - Nov 2020 (9 months)

- In charge of strategies and implementation for everything Social Media for the entire area of Latin America.

Digital Marketing Specialist LATAM

Rational

Mar 2020 - Nov 2020 (9 months)

Managed all of the paid social media for the entire area of LATAM, including: Mexico, Brazil, Argentina, Chile, Colombia. ● Performed social media initiatives that increased the performance of the entire area. ● Cut costs to less than half, on campaigns, leads. ● Delivered almost triple of my yearly KPIs in just 8 months. ● Reformed the reporting to better measure performance.

Estratega Digital

Gratin Burger

Sep 2019 - Current (6 years 9 months)

Coordinador de Marketing

Gratin Burger

Sep 2019 - Feb 2020 (6 months)

Digital marketing supervisor

Gratin Burger

2019 - 2020 (1 year 1 month)

Hired to foresee and implement all the marketing efforts, since the franchise decided to stop working with agencies. Helped them increase their followers by more than 40% in just 3 months. ● Created and executed the yearly marketing plan which increased sales by 3 points. ● Created a new brand guide (the old one was not in sync with what the owners were trying to project). ● Did several influencer campaigns, with a ROI of 200% the investment. ● Did photoshoots and graphic design. ● Paid media both on Facebook and Instagram. ● Community management for: Facebook, Instagram, TripAdvisor and Google My Business.

Director de Marketing Digital

Hitch

Nov 2018 - Aug 2019 (10 months)

Digital supervisor

Hitch

2018 - 2019 (1 year 1 month)

Hired to foresee all of the digital day to day tasks. ● Created new workflows and strategies to improve efficiency within the team. ● With new planning strategies we surpassed the brand's KPIs on social media. ● For paid social I created new audiences, and introduced new formats to improve ROAS.

CX Digital Engagement Specialist, Innovation Leader

Findasense

May 2017 - May 2018 (1 year 1 month)

- Be the face of the brand, acting externally as the voice of the Company and being the voice of their consumers internally. - Provide professional, courteous, and prompt support for customers, liaising with other departments to provide two-way communication on consumer issues. - Effectively work with other teams on issues that require attention. Provide a timely resolution to consumers. - Actively track and manage consumer interactions by logging all contacts in the tracking system and collaborate in generating and sharing the knowledge for case resolution. - Where appropriate, outline the key steps to resolving problems and communicate the solution to the consumer via frequent and regular status updates. - Web monitoring in search of conv

Digital Engagement Specialist

Softgic

2017 - 2018 (1 year 1 month)

In charge of social media activation for: FUZE Tea, Manatial and Quattro. ● Created 2 organic national Twitter trends. ● Did paid media both on Facebook and Instagram and increased the ROI 20%. ● Community management and content creation for: Facebook, Instagram, including crisis management. ● Lead inquiries management through Salesforce. ● Ran national influencer campaigns with great success on improving brand's sentiment. Previous experience as a Social Media Manager in advertising agencies and Project Manager for Uber Colombia.

Social Media Specialist

freelance

Feb 2016 - Dec 2016 (11 months)

Online Reputation Manager

Planet Air Sports

Nov 2015 - Feb 2016 (4 months)

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Directora de Marketing digital

MKT Consultants

Aug 2015 - Nov 2015 (4 months)

Especialista en Marketing Digital

Gourmarketing

Feb 2015 - Aug 2015 (7 months)

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Social Media Strategist

Monster Agency

Feb 2013 - Sep 2013 (8 months)

Social Media Manager

Alex Brands

Aug 2012 - Aug 2015 (3 years 1 month)

ALEX Toys Venezuela

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Social Media Manager

Lokytoys

Apr 2012 - May 2015 (3 years 2 months)

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Community Manager

UniverCiudad

Apr 2012 - Nov 2012 (8 months)

Community Manager

Ogilvy

Dec 2011 - Apr 2012 (5 months)

Ana Vera

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Ana Vera