Ana Rivera

Senior Visual Designer

DESIGNERDS

Jan 2025 - Current (1 year 6 months)

• Designed digital ads, emails, and sales decks for TrueCar, balancing strict automotive brand guidelines with TrueCar's voice in a high-speed environment. • Created Prime Day campaign assets for Amazon Blink, ensuring accuracy across pricing, products, and visual consistency. • Led and developed course thumbnails for LinkedIn Learning, mastering 6 unique visual styles and consistently delivering polished work under 3-hour deadlines. • Earned client kudos for quality and speed; LinkedIn named the team fastest to ramp up and hit quality benchmarks. • Improved adaptability, communication, and creative speed through a rapid client rotation model. Additionally, utilized website design skills in the creation of landing pages for CaptivateIQ, enh

Senior Visual Designer

Recurly

Sep 2022 - Aug 2024 (2 years)

• Led the visual design of Recurly's ROI Calculator, creating both public- and sales-facing versions that boosted conversions and enabled live demos during discovery calls. • Co-led major brand campaigns including the 2024 State of Subscriptions report, Subscription Sessions Online Event, and supporting sizzle videos, contributing to increased lead generation and product visibility. • Collaborated cross-functionally with marketing, sales, product, and customer success teams, and partnered with external UX agencies to execute integrated, user-centered designs. • Built scalable design systems and campaign templates to streamline execution across digital and print deliverables. • Maintained and evolved brand guidelines to ensure consisten

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Senior Visual Designer

Produce Shop

Apr 2022 - Sep 2022 (6 months)

• Designed event and campaign visuals for Corona, Modelo and Pacifico in collaboration with FRIAS Agency, delivering work featured at major brand activations. • Led print and digital creative for campaigns published in the Santa Monica Daily Press, tailoring messaging to local and regional audiences. • Evolved existing style guides to better reflect audience insights, driving stronger emotional engagement and brand consistency across campaigns.

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Junior Graphic Designer

Branding Pool

Aug 2019 - Aug 2020 (1 year 1 month)

-Designed a wide variety of creative assets, including product packaging, social media graphics, print ads, and event materials, consistently adhering to brand guidelines and elevating the brand’s visual identity. -Worked with marketing and strategy teams to develop creative solutions for campaigns, leading to increased customer engagement and brand visibility. -Contributed to the development of new brand concepts and visual identities for clients in a fast-paced environment.

Junior Visual Designer

freelance

Jan 2017 - Jun 2020 (3 years 6 months)

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