Anandini valluri

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Marketing Manager, Marketing Operations Lead

Advyzon

Aug 2024 - Current (2 years 1 month)

• Lead HubSpot Enterprise administration, CRM governance, marketing automation, attribution reporting, and lifecycle marketing strategy. • Drive revenue operations initiatives including lead routing, segmentation, data governance, enrichment, and sales alignment. • Develop executive dashboards and performance reporting frameworks supporting marketing influence, pipeline contribution, and growth initiatives. • Partner with executive leadership, sales teams, and technology vendors to optimize marketing operations and business performance.

Marketing Manager

SyBridge Technologies

Jul 2023 - Aug 2024 (1 year 2 months)

• Managed integrated B2B marketing campaigns supporting lead generation, customer engagement, and revenue growth objectives. • Led campaign strategy, marketing automation, reporting, and content initiatives for manufacturing-focused solutions. • Collaborated with leadership, sales teams, and stakeholders to improve marketing effectiveness and operational efficiency.

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Performance Marketing Director

Zlin Marketing Solutions

Jun 2020 - Jul 2023 (3 years 2 months)

• Directed digital marketing campaigns across paid media, lead generation, customer acquisition, and performance marketing programs. • Managed client-facing marketing strategies, reporting, campaign optimization, and ROI measurement initiatives. • Led cross-functional collaboration across creative, content, analytics, and account management teams.

Digital Marketing Specialist

Gap International

Mar 2019 - Jun 2020 (1 year 4 months)

• Supported digital marketing strategy, content marketing, email campaigns, and lead generation programs. • Developed marketing analytics and reporting processes to improve campaign performance visibility. • Partnered with consulting and leadership teams to support business growth initiatives.

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Digital Marketing Specialist

Kaleidoscope Education Solutions

Mar 2018 - Mar 2019 (1 year 1 month)

• Managed digital campaigns, content marketing, and engagement initiatives supporting education-focused products and services. • Executed customer acquisition and nurturing programs across multiple marketing channels. • Supported reporting, analytics, and campaign optimization activities.

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Product Specialist

GoFrugal Technologies

Nov 2016 - Mar 2018 (1 year 5 months)

• Supported SaaS product adoption, customer success initiatives, and client relationship management programs. • Worked closely with sales and product teams to improve customer onboarding and retention outcomes. • Developed product expertise and customer-focused solutions supporting business growth.

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