At Rentokil Initial, I am a Digital Marketing Analyst who plans and executes digital marketing strategies that drive engagement, brand awareness, and conversions. I create and manage content for various social media platforms, such as Facebook, Instagram, TikTok, and LinkedIn, using data analysis and SEO techniques to optimize performance and reach. I also support the marketing team in other areas, such as endomarketing, campaigns, and website management. I am currently pursuing an MBA in Communication and Marketing at ECA-USP, where I am learning new skills and insights to enhance my professional development. I am passionate about communication and creativity, and I enjoy applying them to my work. I have a background in Marketing Technology from Universidade São Judas Tadeu, and I have multiple certifications in Neurosales, Grammar, and Reading and Writing. I have account management, analytical, and growth hacking skills that enable me to deliver results and value to my organization and clients.