Associate, campaign planning marketer
Shopee
Apr 2022 - Sep 2022 (6 months)
- Drive Shopee platform growth through developing and executing Mega campaigns, Category campaigns and Initiative campaigns
- Identify key trends and campaign mechanics that drives traffic and sales conversion on Shopee platform
- Responsible to drive full cycle campaign project management; hands on execution, monitoring and reporting
Lead cross-functional collaboration and coordination across multiple teams, including. Business development, operations and cross funcional marketing teams to ensure campaign messaging cohesively appeals to target audiences. Real-time monitoring of campaign performance through various metrics and analysis, identifying gaps and innovate to improve subsequent campaign performance. Advocate and exe