Ana Marisela Morán Olvera

Ana Marisela Morán Olvera

About

Detail

Data e-business coordinator Nestlé
Mexico

Contact Ana regarding: 
Flexible work
Starting at MXN300/hour ~USD17.3/hour

Timeline


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Résumé


Jobs verified_user 0% verified
  • N
    Data e-business coordinator
    Nestlé
    Dec 2022 - Mar 2023 (4 months)
    - Analysis and interpretation of reports through data extraction from all digital platforms available in the organization
    - Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer retention and acquisition
    - Evaluate and optimize, if necessary, the execution of full funnel digital marketing campaigns so that they meet the objectives of the brand
    Implement and ensure the adoption of marketing technology platforms for the entire organization, understanding the needs and objectives of each business unit. Drive and optimize the MTM framework and KPI's that impact ROI. Maintain and guarantee the use of 1st party audiences, as well as ensure their growth
  • Shopee
    Associate, campaign planning marketer
    Shopee
    Apr 2022 - Sep 2022 (6 months)
    - Drive Shopee platform growth through developing and executing Mega campaigns, Category campaigns and Initiative campaigns
    - Identify key trends and campaign mechanics that drives traffic and sales conversion on Shopee platform
    - Responsible to drive full cycle campaign project management; hands on execution, monitoring and reporting
    Lead cross-functional collaboration and coordination across multiple teams, including. Business development, operations and cross funcional marketing teams to ensure campaign messaging cohesively appeals to target audiences. Real-time monitoring of campaign performance through various metrics and analysis, identifying gaps and innovate to improve subsequent campaign performance. Advocate and exe
  • SALESmanago
    Custumer success consultant
    SALESmanago
    Jan 2022 - Mar 2022 (3 months)
  • Bp
    Graduated trainee
    Bp
    Jan 2021 - Jan 2022 (1 year 1 month)
    - Marketing area in the Castrol business
Education verified_user 0% verified
  • Universidad del Valle de México
    Master of business administration
    Universidad del Valle de México
    Jan 2020 - Jan 2021 (1 year 1 month)
  • Universidad del Valle de México
    Specialist title, business management
    Universidad del Valle de México
    Jan 2020 - May 2021 (1 year 5 months)
  • Universidad Mexicana de Innovacion en Negocios
    Administración, servicios
    Universidad Mexicana de Innovacion en Negocios
    Jan 2015 - Jan 2019 (4 years 1 month)