Ana Maria Avella SEO Copywriter | B2B Content | EN · ES · PT

REDACTOR DE MARKETING

Factur

Mar 2025 - Current (1 year 8 months)

Comunicación efectiva a través de contenido persuasivo y atractivo para compañías industriales. ✅ Redacción de blogs con valor para la audiencia. ✅ Creación de copys. ✅ Desarrollo de campañas de correo electrónico estratégicas. ✅ Contenido SEO enfocado en la conversión.

Marketing Copywriter

Factur

Mar 2025 - Jun 2026 (1 year 4 months)

Transformed complex industrial topics into clear content for manufacturing businesses.

- Developed full-funnel copy across blogs and websites
- Built SEO-optimized content that drove organic traffic
- Leveraged AI tools to scale content output

Copywriter & Account Manager

exeQfit

May 2024 - Mar 2025 (11 months)

Drove LinkedIn lead generation strategies for B2B clients, combining copy with account management.

- Designed and executed LinkedIn outreach campaigns focused on lead generation and pipeline growth
- Wrote copy for LinkedIn and email sequences that drove engagement and responses
- Managed client accounts end-to-end, aligning content strategy with business development goals

Cargo Copywriter & Account Manager

exeQfit

May 2024 - Mar 2025 (11 months)

Elaboro narrativas y estrategias de marketing digital para LinkedIn y para difusión por correo electrónico, mejorando el crecimiento y la participación de la marca.

Copywriter - Oracle LATAM / BRASIL

There Marketing

Feb 2024 - Aug 2024 (7 months)

Created copy for Oracle LATAM's internal communications and endomarketing campaigns, delivering content across three languages to engage diverse audiences throughout the region.

- Developed creative and informative copy for internal campaigns, events, and audiovisual projects
- Produced endomarketing content that strengthened employee engagement and corporate culture
- Wrote and adapted materials in Spanish, Portuguese, and English for Oracle LATAM and Brazil

Copywriter

There Marketing

Feb 2024 - Aug 2024 (7 months)

Cliente: ORACLE LATAM Desarrollé textos creativos e informativos de carácter periodístico y publicitario para el desarrollo de piezas de comunicación interna, campañas de endomarketing, eventos, proyectos audiovisuales, entregables, entre otros. En español, portugués e inglés para la cuenta de Oracle LATAM.

Editorial designer

Secretaria Distrital de Desarrollo Economico

Dec 2023 - Jan 2024 (2 months)

Designed editorial and promotional content for Bogotá, translating complex data into clear, publication-ready materials.

- Laid out reports and documents on city productivity and economic strategy
- Designed promotional materials for digital and print platforms
- Connected visual design with written communication to deliver polished content

Diseñadora Editorial

Secretaria Distrital de Desarrollo Economico

Dec 2023 - Jan 2024 (2 months)

Desarrollé de la propuesta gráfica y la diagramación de los documentos relacionados con la productividad y los corazones productivos de la ciudad, así como piezas de divulgación susceptibles de publicación o socialización en diferentes medios de divulgación.

Event Communications Consultant

Alcaldía Mayor de Bogotá

Mar 2023 - Aug 2023 (6 months)

Developed communication strategies to promote international events for Bogotá's Mayor's Office, supporting multiple secretariats in launching and positioning their events.

- Crafted messaging and content strategies for high-profile international events
- Collaborated with cross-functional communication teams across city secretariats
- Supported event positioning from concept to launch across channels

International Events Communication Strategist

Alcaldía Mayor de Bogotá

Mar 2023 - Jun 2023 (4 months)

Desarrollé estrategias de comunicación para la promoción de diferentes eventos internacionales. Apoyé los equipos de comunicación en las diferentes secretarias distritales para el lanzamiento de las temáticas y preparación de los eventos.

Content Creator

Corporación Excelencia en la Justicia CEJ

Nov 2018 - Nov 2019 (1 year 1 month)

Designed infographics and visual content to communicate complex judicial and legal topics for Colombian justice sector audiences.

- Translated technical legal documents into clear, accessible visual formats
- Produced editorial and informational content for institutional publications
- Applied design thinking to simplify complex judicial information

Creadora de contenido digital

Corporación Excelencia en la Justicia CEJ

Nov 2018 - Nov 2019 (1 year 1 month)

Diseño infográfico y documentos técnicos del ámbito judicial colombiano.

Visual Identity Researcher

Openthedoor Studios

Feb 2017 - Mar 2018 (1 year 2 months)

Researched and proposed visual identity elements for global campaigns agencies including JWT, DDB, Saatchi & Saatchi, FCB, and Omnicom Group, working on brands like OREO, Nivea, Itaú, and Brahma.

- Developed visual references and creative concepts to support campaign production
- Contributed to script reviews and creative briefs across multiple simultaneous projects
- Collaborated with leading agencies on regional and global brand campaigns

Communications Coordinator

INNK ACADEMY

Jun 2016 - May 2017 (1 year)

Responsable del seguimiento de leads interesados en utilizar la metodología storytelling para transformar su comunicación interna.

Outreach & Communications Coordinator

INNK ACADEMY

Jun 2016 - May 2017 (1 year)

Managed lead follow-up and communications with Storytelling methodology for internal corporate communication.

- Nurtured and tracked potential leads interested in transforming internal communication
- Communicated the value of Storytelling as a strategic tool for organizations
- Supported business development through consistent and targeted outreach

Ana Maria Avella

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Ana Maria Avella

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