Ana Maria Estrada

Ana Maria Estrada

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Detail

Marketing manager
Florida, United States

Contact Ana regarding: 

Flexible work
Starting at USD40/hour

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • D
    Co-Founder
    DOLCA •Marketing a la Carta•
    Oct 2020 - Nov 2022 (2 years 2 months)
    Enabling Marketing Services solutions for medium sized companies in the United States and Colombia. Helping companies identify their needs and opportunities in the market in order to execute measurable marketing actions that achieve short and long term results.
  • Summar Financial, LLC
    Marketing director
    Summar Financial, LLC
    Feb 2019 - Oct 2019 (9 months)
    Marketing Director
  • M
    Marketing consultant
    Marketing Consulting
    Sep 2018 - Oct 2020 (2 years 2 months)
    Marketing consulting to small and medium sized companies.
  • O
    Chief of media and brand communications
    ORGANIZACION CORONA
    Jan 2016 - Jan 2018 (2 years 1 month)
    Brand Identity Communication strategy Corporate and brands digital strategy, digital planning, SEM, SEO and social media Media lanning and strategy CRM
  • O
    Chief of marketing services
    ORGANIZACION CORONA
    Mar 2012 - Dec 2015 (3 years 10 months)
    Leading the corporate digital development, ensuring the integration of business units. Design and implementation of the brands communication strategy with consumers and influencers, Managing Advertising, Media, PR, Digital and BTL agencies as well as external providers. Coordinating and launching marketing campaigns. Development of media plans, optimizing budget spending and increasing the communication reach. Management of the Brand identity Strategy development and strengthening the existing loyalty plans - CRM Budget management
  • O
    Trade marketing and promotions manager
    ORGANIZACION CORONA
    Nov 2010 - Apr 2012 (1 year 6 months)
    Driving strategies and execution of loyalty plans, web page development and communication campaigns to consumers. Support of strategic commercial calendars and other planned activities with customers, responsible for management of advertising, PR, media and digital agencies. Managing product and program launches, conventions and other events. Control of Colombia´s marketing and exporting budget.
  • Henkel S.A.
    Regional trade marketing manager
    Henkel S.A.
    Jan 2010 - Oct 2010 (10 months)
    Strategy development and completion of marketing and trade marketing activities for Guatemala, El Salvador, Honduras and supporting activities in Costa Rica, Colombia and Venezuela. Managing channel activities in hardware stores, book and stationery stores, stores, supermarkets, Home Centers, for the brands: Super Bonder, Epoxi Bonder, Sista, Tangit, Pattex and Fester. Management and control of the group´s marketing budget in Guatemala. Responsible for the development and implementation of the brand strategies and guidelines that were initiated in Mexico.
  • Henkel S.A.
    Brand manager
    Henkel S.A.
    Jan 2007 - Dec 2009 (3 years)
    Lead the launching and positioning of brands according to the target groups and market. Permanently seeking product developments with Germany, Mexico and other countries with Henkel subsidiaries. Development and management of strategy for each brand and supporting BTL activities in the different channels. Responsible for the management of the advertising budget and ensuring margins were reached for each brand. Marketing research
  • Publicaciones Semana
    Chief of circulation
    Publicaciones Semana
    May 2005 - Dec 2006 (1 year 8 months)
    Responsible for sales management in the different point of sales in the country, follow up and control of the sales distributor. Supporting the different sales channels: Direct, Call Center, third party providers and zone directors in the development and coordination of strategies and activities to reach sales goals. Developing and carrying out the commercial strategies in order to exceed sales quotas. Development of commercial and promotional campaigns according to logistical process and territory assignment by channel and zone. Finding commercial alliances with different brands and services in order to offer additional value added to readers and subscribers of the magazines.
  • Leo Burnett Group
    Account executive
    Leo Burnett Group
    Jun 2004 - May 2005 (1 year)
    Managed the accounts: Colombina, Credibanco VISA and Cotton USA. Ensured the compliance and execution of campaigns, enabling communication tools and design for the brands.
  • H
    Marketing assistant
    Henkel Corporation
    Jan 2003 - Jun 2004 (1 year 6 months)
    Support in managing the brands: Pritt, Loctite, Airsana and leading the launch of new imported products.
Education verified_user 0% verified
  • Colegio de Estudios Superiores de Administración
    Digital marketing certificate, web page, digital/multimedia and information resources design
    Colegio de Estudios Superiores de Administración
    Jan 2013
  • I
    Master's degree, business administration and management
    Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
    Jan 2009 - Jan 2011 (2 years 1 month)
  • Universidad de la Sabana
    Engineer's degree, engineering/industrial management
    Universidad de la Sabana
    Jan 1999 - Jan 2003 (4 years 1 month)
  • Gimnasio Femenino
    High School Diploma
    Gimnasio Femenino
    Jan 1992 - Jan 1997 (5 years 1 month)