ana carolina sciena Connections Strategist & Creative PR Consultant • Social

PR Specialist Freelancer

CoPai Coalizão Licença Paternidade

Oct 2025

PR Specialist for the CoPai. Responsible for influencer strategy & contracting and overseeing the influencer squad (+ 40 creators) across Instagram, LinkedIn and TikTok.

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Influencer Specialist

Campanha Zé Gotinha Presidente

Aug 2022 - Oct 2022 (3 months)

Influencer Marketing Specialist for the campaign Zé Gotinha Presidente. Responsible for contracting and overseeing the influencer squad (+ 55 creators)

Influencer and Connections Strategist Specialist Freelancer

Quid

Jun 2022 - Dec 2025 (3 years 7 months)

Responsible for influencer strategy & contracting and overseeing the influencer squad (+ 300 creators along the years) across Instagram and TikTok. Co-led Chora, Ju, an educational platform for content creators and communicators focused on public policy and cause-driven communication. Built partnerships with organizations and initiatives dedicated to content creation and communication for social causes, including Perifa Connections, Periferia Que Fala, Instituto KondZilla, and Escola de Ativismo. Projects: Ju do Bolsa, Marcha das Mulheres Negras, Olha O Barulhinho and Elas Que Decidem

Senior Broadcaster

SOKO

Jul 2021 - Apr 2022 (10 months)

Broadcaster Manager focused on influencer marketing for Google, Domino's, Itaú (Brazilian Bank), Uber, Tembici, ESPN/Star+ (NFL Brazil), Vivo, Guaraná Antarctica and Rede.

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Creative PR Specialist Freelancer

AM publicrelationsam

Sep 2020 - May 2024 (3 years 9 months)

Creative PR Specialist for Barry Callebaut, Cabosse Naturals, Be Better My Friend, among others.

Connections Strategist & Creative PR Consultant

Freelancer

Oct 2019 - Current (6 years 10 months)

Freelancer Creative PR & Connections Strategist Consultant for global companies, both large and small, across various industries, including politics, sustainability, sports & entertainment, food & beverage, retail, among others. Brands I've worked for: ADAMA; Antwerp Food Group NYC; Ferrero; Mars Pet Nutrition; Vivo. Agencies I've worked with: PROS; Edelman Brasil; Weber Shandwick Brasil; Aura; Mumma.

Senior Public Relations Freelancer

JeffreyGroup

Apr 2019 - Sep 2019 (6 months)

PR consultant for Marriott International Inc. and Bloomin' Brands (Outback and Abbraccio). - Strategic planning of PR activities; - Communications and PR activities focused on digital influencers; - Support on events; - Preparation of content - notes, articles, press releases, statements, Q&As, and other support materials;

Public Relations Freelancer

INPARTEC

Feb 2019 - Mar 2019 (2 months)

- Support on Vale S.A platforms, focused on content development for Brumadinho special website, Portuguese and English versions, during the Brumadinho crisis period. - Assistance on the update of the Fundação Vale’s website. - Responsible for FV's website content creation

Public Relations Specialist

GBR Comunicação

Mar 2018 - Feb 2019 (1 year)

Clients: Mahogany Roraima, PicPay, Visagio, Taesa and JLL. Main activities: Strategic planning of PR activities; development of communication materials (press releases, articles, Q&A, among others); clipping monitoring and measurement; analysis and report of PR results. Support on new business.

Account Executive

EDELMAN BRASIL

Sep 2015 - Mar 2018 (2 years 7 months)

Clients: Ball Corporation Main activities: Strategic planning of PR campaigns and activities; Influencer Marketing; Media Relations; Latam PR Coordination; Responsible for mapping advertising spaces, coordinating ambassador's activities and posts, media relations, and support on the digital plan (brand profile on Facebook and Instagram) for #vadelata platform. - Developed and executed CSR communication strategies, focusing on sustainability, social impact, and community engagement. - Part of Edelman's Influencer Champ Group; - Business Development and in-house events support; Previously clients: Shell Lubricants, ENEL Green Power.

Associate Account Executive

EDELMAN BRASIL

Dec 2013 - Aug 2015 (1 year 9 months)

Clients: Shell Lubricants, SC Johnson, AEGEA and others - Main activities developed: support on development of communication annual plans; relationship with Brazilian media; preparation of content - notes, articles, press releases, statements, Q&As and other support materials; monitoring and measurement of clipping; production of monthly and weekly reports; update mailing;

ana carolina sciena

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