Ana Buerba

Ana Buerba

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Head of consulting
Mexico City, Mexico

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Résumé


Jobs verified_user 0% verified
  • d
    Member of the Administrative Board
    dobleuEse
    Apr 2025 - Current (1 year 7 months)
    KEY CONTRIBUTIONS:
    Financial/operational oversight for profitability enhancement
    Talent development & retention strategy implementation
    Strategic business advisory with 15+ years expertise

    IMPACT: Strategic decision support driving growth and operational excellence.
  • Intelego
    Educational Program Development Consultant
    Intelego
    Feb 2025 - Current (1 year 9 months)
    PROBLEM: Multinational companies required specialized executive training programs in finance and business.

    SOLUTION IMPLEMENTED:
    - Development of specialized technical educational materials
    - Executive training program documentation
    - Project-specific model approach for maximum effectiveness

    RESULT: Training programs that elevate C-Level management competencies.
  • T
    Strategy and Business Management / Office Manager
    The PDLC Group
    Jan 2020 - Nov 2023 (3 years 11 months)
    PROBLEM: Organization needed business performance optimization and new business unit development.

    SOLUTION IMPLEMENTED:
    - Comprehensive organizational analysis to identify inefficiencies
    - Comprehensive office management: administration, HR, IT
    - Development of 2 applications for new business units
    - Marketing strategies aligned with business objectives

    RESULT: Comprehensive operational optimization, successful launch of new business lines, and very significant operational cost savings.
  • kiich
    Marketing & Business Strategy consultant
    kiich
    May 2019 - Current (7 years 6 months)
    PROBLEM: Companies were losing growth opportunities due to unoptimized commercial processes and lack of executive talent.

    SOLUTION IMPLEMENTED:
    - Digital transformation: CRM (Insightly), Work OS (Monday), predictive analytics
    - Executive recruitment specialized in C-Level leadership positions
    - Digital marketing strategies to drive growth

    RESULT: Clients achieve measurable commercial optimization and significant KPI improvements.
  • swagelok
    Marketing Manager & BI Strategy
    swagelok
    Jan 2017 - Dec 2019 (3 years)
    PROBLEM: Company required business intelligence for strategic decisions, sales process optimization, and expertise to present the distribution license renewal plan in Mexico.

    SOLUTION IMPLEMENTED:
    - Market research and business intelligence for data-driven decisions
    - Complete sales process optimization
    - Strategic CRM management (Microsoft Dynamics) for performance analysis
    - Development and presentation of strategic plan for distribution license renewal

    RESULT: Significant improvement in commercial results, data-driven decision-making capability, and successful distribution license renewal.
  • O
    Brand Manager (Cat Footwear & Apparel / Florsheim)
    Organización Emyco
    Nov 2013 - Nov 2016 (3 years 1 month)
    Analysis and planning of the brands positioning, improve brand's awareness. Product distribution monitoring and consumer reactions. Budget management, forecasting and volume tracking. Define business, marketing and operational strategies: working closely with sales, marketing and advertising teams to design effective campaigns and product distribution.
    Achievements:
    • Elaborate and negotiate Business Plan to distribution agreement contract renewal, sales and marketing strategies presentation in global distributors’ conference at MI and MT
    • Introduce social media and email based marketing program which resulted in 13% increase of sales, 53% more followers and new 2.5K database unique email addresses of engaged clients.
  • Wolverine Worldwide
    Regional Brand Manager (Merrell / Harley Davidson Footwear / Bates / Wolverine brand)
    Wolverine Worldwide
    Mar 2010 - Nov 2013 (3 years 9 months)
    Identificación y desarrollo de estrategias comerciales, marketing y operacionales. Análisis de
    mercado, tendencias, consumidores y competencia para fijación de precios y toma de decisiones. Pronóstico y ejecución de compras de temporada. Capacitación y RP para conocimiento del producto.
    Logros:
    • Incremento en ventas 30% vs año anterior, 25% en publicaciones impresas y RP.
    • Negociación e implementación de imagen de las marcas en las principales tiendas
    departamentales del país (ejecución satisfactoria de 34 en el último año)
    • Exposición de estrategias comerciales y marketing del desarrollo de negocio en México en
    conferencia global de distribuidores en Grand Rapids, Michigan USA.
    • Elaboración de pl
  • V
    Analista de Proyectos y Negocio
    Vellux Systems MéxicoArgentina
    Jan 2009 - Feb 2010 (1 year 2 months)
    Definir las estrategias y enfoques de los trabajos en apoyo a la Dirección. Elaboración de modelos de negocio, análisis y control gastos de la organización, así como de las conclusiones finales, informes y recomendaciones.
    Logros:
    • Apertura y operación de negocio en México y Argentina. Plan de Negocio para EUA.
    • Negociación, implementación, seguimiento y cierre comercial del 70% de las ventas totales.
  • Converse
    Gerente Administrativo
    Converse
    Jan 2008 - Dec 2008 (1 year)
    Definición y reportes a dirección de planes de acción con las áreas para mejorar sus respectivos indicadores y darle seguimiento a su ejecución. Identificación de oportunidades de negocio en tiendas especializadas y departamentales. Plan de negocios. Análisis de demanda, inventarios, rotación, ventas y presupuestos.
    Logros:
    • Identificación e implementación de producciones especiales para tiendas especializadas.
    • Exposición de acciones inmediatas para mejora de ventas con determinados clientes y necesidades sobre tecnologías de información.
  • Converse
    Administrative Manager
    Converse
    Jan 2008 - Dec 2008 (1 year)
    Generation of data management solutions as well as perform data analytics around operations, finance, risk and compliance domains for internal and external purposes. Business plan design focused on a broad range of industry challenges from financial and performance reporting, operational efficiencies reported to the board of directors. Supply Chain Management, demand, inventories, sales and budget analysis.
    Achievements:
    · Identification and implementation of special productions for specialized stores.
    · Immediate actions were taken to improve sales.
  • E
    Gerente de análisis de datos y noticias financieras
    Eficiencia Informativa
    Dec 2003 - Jan 2008 (4 years 2 months)
    Definición e implementación de procedimientos garantizando la operación eficiente y oportuna del
    área. Responsable del contenido, operación y reportes del software financiero y “feeds” a nivel
    noticioso y numérico (datos). Manejo de bases de datos. Coordinación de Personal.
    Logros:
    • Análisis y reportes sobre necesidades de información hacia clientes, así como aplicaciones.
    • Diseño de reportes de productividad de personal de agencia.
    • Mejora y desarrollo de bases de datos existentes y nuevas.
    • Diseño de clasificación, nomenclatura, y diseño de las noticias del “feed” de agencia.
Education verified_user 0% verified
  • ThePowerMBA
    Master of Business Administration - MBA, Business Administration and Management, General
    ThePowerMBA
    Jan 2022 - Dec 2024 (3 years)
  • thePower
    Master of Business Administration - MBA, Business Administration and Management, General
    thePower
    Jan 2022 - Jan 2024 (2 years 1 month)
  • ENEB  Escuela de Negocios Europea de Barcelona
    Master of Business Administration (M.B.A, MBA
    ENEB Escuela de Negocios Europea de Barcelona
    Jan 2019 - Current (7 years 10 months)
    en pausa
  • California State University San Marcos
    Social Media Program certificate, Marketing/Marketing Management, General
    California State University San Marcos
    Jan 2016 - Dec 2016 (1 year)
  • Instituto Tecnológico Autónomo de México
    Licenciatura, Actuaría
    Instituto Tecnológico Autónomo de México
Projects (professional or personal) verified_user 0% verified
  • E
    Entrevista Sport Life
    Jul 2012 - Aug 2012 (2 months)
  • P
    Participación medidas de ciberseguridad para niños
    Hablamos sobre los básicos de ciberseguridad
Publications verified_user 0% verified
  • Televisa Radio
    Entrevista en Televisa Radio
    Televisa Radio
    Jan 2011