Assistant Product Manager, Digital Business Team
General Motors
Jan 2022 - Jan 2024 (2 years 1 month)
• Conceptualize and develop product vision and business strategy, leveraging customer insights and willingness-to-pay research to reduce churn and enhance the adoption of Digital OnStar products.
• Develop and manage the product backlog, prioritizing items based on business value, customer requirements, technical feasibility analysis, and feedback from legal, safety, and localization teams. Drive the implementation of product enhancements through meticulous planning and the framing of solutions for complex product challenges.
• Lead activities such as competitor benchmarking, design research, and the identification of customer pain points using design thinking principles to guide product decisions that align with user needs.
• Spearhead