Marketing Consultant
Bored & Thirsty, LLC
Jan 2025 - Current (1 year 8 months)
• Optimized $75,000 product launch budget and eliminated timeline overruns by developing and executing a data-driven go-to-market (GTM) strategy, integrated campaign calendar, and KPI performance dashboards, aligning 12+ cross-functional deliverables across marketing, product, and creative teams.
• Drove $18,000 in first-month revenue by building and scaling an affiliate and influencer marketing program, onboarding 9 partners, and implementing UTM tracking, multi-touch attribution modeling, and marketing analytics frameworks.
• Increased click-through rate (CTR) 25% and improved ROAS across $30,000 in paid media spend by optimizing performance marketing campaigns (Google Ads, Meta Ads) using pixel tracking, UTM governance, and GA4 conversio