Ameer ali Digital Media Planner | Performance Marketer | Project Manager |

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Marketing Manager Digital

Publicis Groupe, Samsung (Starcom)

Jan 2024 - Current (2 years 8 months)

Spearheaded full-funnel marketing strategy for Samsung across awareness, consideration, and conversion stages, overseeing $40K–$50K monthly budgets across Google Ads, Meta, TikTok, and Snapchat. ▸ Led go-to-market (GTM) launches for Samsung Galaxy Z Fold 6, Flip 6, and Galaxy S25 — coordinating campaign narratives, creative briefs, media mix modelling, and cross-channel attribution. ▸ Achieved 60%+ TikTok reach among Gen Z and female audiences through precision audience segmentation, creative A/B testing, and algorithmic optimisation. ▸ Integrated CRM data and Google Analytics 4 (GA4) with DV360 programmatic buying to improve ROAS, CPM, CTR, and CAC metrics continuously. ▸ Managed end-to-end stakeholder communication with client POC

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Brand Management Executive

Sybex Lab

Aug 2022 - Dec 2023 (1 year 5 months)

Drove a 25% revenue increase within 3–6 weeks through targeted content marketing, audience segmentation, and multi-channel inbound marketing campaigns. ▸ Owned brand identity, positioning, and messaging frameworks; developed comprehensive brand roadmaps and strategic proposals that secured new business partnerships. ▸ Built and scaled community presence across professional forums and social platforms, growing qualified audience engagement by 40%+. ▸ Conducted in-depth market research, competitor analysis, and consumer behaviour studies, translating insights into actionable product marketing and GTM strategies. ▸ Collaborated cross-functionally with product, sales, and design teams to deliver integrated marketing communications (IMC

Product Research Executive

Leverify

Feb 2022 - Jul 2022 (6 months)

Researched profitable products ($500-$2,500) for Amazon, guiding product development strategies. Conducted on-ground supplier research to improve pricing and inventory management.

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Assistant General Manager, Operations & Sales

Popular Service Station (Shell)

Aug 2019 - Dec 2019 (5 months)

Managed full P&L responsibility for a multi-staff retail operation, overseeing daily banking, wage distribution, inventory control, and Shell corporate stakeholder relations. ▸ Consistently achieved monthly petroleum sales targets through performance coaching, conflict resolution, and operational process improvements. ▸ Developed local marketing and promotional initiatives to drive customer footfall and retention, building brand loyalty within the service catchment area.

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Finance Intern

State Life Insurance Of Pakistan

Nov 2013 - Jan 2014 (3 months)

Assisted in policy calculations and supported multi-channel marketing activities.

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Marketing Intern

Continental Biscuit LTD

Jul 2010 - Sep 2010 (3 months)

Analyzed product cost structures and coordinated vendor/client payments to ensure operational efficiency.

Ameer ali

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