Pedro Alejandro Medellín Esguerra
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Pedro Alejandro Medellín Esguerra

Pedro Alejandro Medellín Esguerra

About

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Ingeniero Industrial
Bogota D.C., Colombia

Timeline

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Résumé

Jobs verified_user 0% verified
  • P
    Director of Strategy, Planning & Analytics
    Páramo Presenta / Sueño Estéreo SAS
    Sep 2022 - Apr 2023 (8 months)
    - Led the Strategy, Planning and Analytics efforts inside Páramo's Marketing team, designing, executing, monitoring and re-inventing the company's Growth Marketing strategy. - Deployed the first CRM software in the company's history (HubSpot) and combined this powerful tool with various data analytics and data visualization tools (Google BigQuery, Analytics, Power BI, amongst others). - Enable smarter decision-making processes in the quest of maximizing sales and minimizing marketing expenses.
  • P
    Data Manager
    Páramo Presenta / Sueño Estéreo SAS
    Jan 2022 - Sep 2022 (9 months)
    - Building the Data Analytics team at Páramo, the largest live entertainment promoting company in Colombia. - Responsible for all Business Intelligence processes, aiming to improve ticket sales through powerful insights and long lasting relationships with customers via data-driven actions.
  • Rappi
    Restaurant Operations Specialist
    Rappi
    Jun 2021 - Jan 2022 (8 months)
    - Responsible for processing data and building the necessary visualization tools to enable decision-making processes and Operation improvement strategies, aiming to ensure a better experience for merchants and users. Restaurant Operations Specialist for the Global Restaurant Ops Team @ Rappi.
  • E
    Sr. Customer Acquisition Analyst
    Exporta Technologies
    Jan 2021 - Jun 2021 (6 months)
    - Acquiring, prospecting and onboarding potential users of the largest B2B marketplace between the US and Latam.
  • E
    Sales Analyst
    Exporta Technologies
    Jun 2020 - Jan 2021 (8 months)
    - Responsible for Onboarding and Account Management for Latin American Suppliers, ensuring a world-class Customer Experience and long lasting relationships. The largest B2B trade-enabling marketplace.
  • P
    Operations Analyst
    Páramo Presenta / Sueño Estéreo SAS
    Oct 2019 - May 2020 (8 months)
    - Responsible of designing, executing and improving operational processes to ensure Paramo could provide the highest quality events at the lowest possible cost, being directly involved at all the stages of the Customer Experience. - Main activities included budget control, relationships with key stakeholders (mainly suppliers) and on-site analysis of the concerts/festivals operational perfomance.
  • P
    Operations Assistant
    Páramo Presenta / Sueño Estéreo SAS
    Jan 2019 - Oct 2019 (10 months)
    - Internship as Assistant to the company's COO, supporting multiple projects of the Operations department.
  • T
    Business Analyst
    T-Mega Consultores
    Jun 2018 - Dec 2018 (7 months)
    - Internship as Business Analyst for T-Mega, responsible for supporting multiple processes in consulting projects, including industry anaylisis, client diagnostics and bulding corporate strategy proposals.
Education verified_user 0% verified
  • Universidad de los Andes
    Bachelor of Engineering - BE, Industrial Engineering
    Universidad de los Andes
    Jan 2014 - Jan 2019 (5 years 1 month)