Oscar Amaury Prieto Camacho Amaury Headline

Client Service Director

X

2016 - Current (10 years 4 months)

QUALIFICATIONS/DELIVERABLES Directed the communications planning for the company's clientele (Automotive and alcoholic beverages accounts) • Directed the development and execution of communication strategy, competition analysis, strategic planning in traditional & new/digital media in close collaboration with the marketing department of the clientele so as to identify their communication needs, set communication goals and develop communication and media strategy • Media investment forecast according to the priorities set by the clients' marketing plan and ensured its effective implementation for the maximization of media exposure and brand image enhancement • Directed the development and execution of BTL activities communica

V

Senior Client Service Manager

VELTI

2015

Coordinating the prelaunch live phase of Mobile Marketing Campaigns for mobile operators and media channels worldwide by: • Ensuring that all projects are delivered on-time, within-budget and specifications, • Evaluating daily progress and identify areas that need improvement by number- crunching marketing data • Creating commercial business models and new concepts for upcoming marketing campaigns, • Displaying organizational skills, in order to efficiently and timely coordinate Velti departments (technical, legal, accounting), • Identifying New Business opportunities • Sustaining and enhance a day-to-day business relationship with clients, • Developing and delivering progress reports, proposals and requirements documentation

Client Service Manager

X

2013 - Aug 2015 (2 years 8 months)

Managed the communications planning for the company's clientele (Automotive and alcoholic beverages accounts) QUALIFICATIONS/DELIVERABLES • Managed the development and execution of communication strategy, competition analysis, strategic planning in traditional & new/digital media in close collaboration with the marketing department of the clientele so as to identify their communication needs, set communication goals and develop communication and media strategy • Managed the development and execution of BTL activities communication in traditional & new/digital media • Liaised with local departments of media agencies to ensure the alignment of their ATL proposals with the clients' communication strategy and the effective implementatio

C

Media Manager

Carat Horizon S.A.

2011 - 2012 (1 year 1 month)

Managed the Strategic planning & buying in above the line media activities for the following accounts: • Vassilakis (Seat, Saab, Aegean, Hertz), Media Markt, Luxottica (Ray-Ban, Vogue, Persol), Total lubricants QUALIFICATIONS/DELIVERABLES • Designed, implemented and evaluated the appropriate annual media plan in alignment with the client's marketing strategy and communication goals & assured that all goals were met during the year • Managed the development and execution of communication strategy, competition analysis, strategic planning and buying in traditional & new/digital media in close collaboration with the marketing department of the clientele so as to identify their communication needs, set communication goals and develop

Media Manager

Universal McCann

2005 - 2010 (5 years 1 month)

Managed the Strategic planning & TV buying in above the line media activities for the following accounts: • Bacardi/Tradall (Bacardi Superior, Bacardi Breezer, Dewar's, Dewar's Special Reserve, Martini, Drambuie, Bombay Sapphire, Grey Goose), Brown- Forman (Jack Daniels, Southern Comfort, Finlandia vodka), MasterCard global account QUALIFICATIONS/DELIVERABLES • Managed the development and execution of communication strategy, competition analysis, strategic planning and buying in traditional & new/digital media in close collaboration with the marketing department of the clientele so as to identify their communication needs, set communication goals and develop media strategy • Managed the development of media & sponsorship propo

Media Supervisor

BGM OMD MEDIA DIRECTION

2002 - 2004 (2 years 1 month)

Supervised the Strategic planning & TV buying in above the line media activities for the following accounts: • Pepsico-Fritolay (Pepsi, Ivi, Seven-Up, Lay's, Doritos, Ruffles, Cheetos, Bits, Chupa Chups), Bayer (Aspirin, Baygon, Talcid), Delonghi (white electrical appliances), Evrika (washing detergents), Papapolitis (sanitary equipment) QUALIFICATIONS/DELIVERABLES • Designed, implemented and evaluated the appropriate annual media plan in alignment with the client's marketing strategy and communication goals & assuring that all goals were met during the year • Managed the development of media & sponsorship proposals after negotiating with a wide range of providers in traditional (TV, Print, Radio, Outdoor) & new media (Di

Media Planner

BGM OMD MEDIA DIRECTION

1999 - 2001 (2 years 1 month)

Responsible for the Strategic planning & TV buying in above the line media activities for Sony, Gillette, Duracell, OPAP, Imperial Tobacco, Trofeklect MasterFoods, Minerva (oils), Pizza Hut

Oscar Amaury Prieto Camacho

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Oscar Amaury Prieto Camacho