Communication and International Relations professional specialized in global marketing, with expertise in digital marketing, SEO, and performance advertising. I excel at crafting persuasive copy, conducting performance analysis, and optimizing strategies. Additionally, I have experience developing effective communication strategies and managing social media platforms, with proficiency in benchmarking, persona studies, and editorial planning. My specialized skills include driving paid traffic through the setup, analysis, and optimization of campaigns across Google, Meta, and Taboola Ads, as well as implementing CRO strategies and enhancing user experience (UX) to improve conversion rates. I also have robust knowledge of CRM tools.