A

Amanda Lien

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Virginia, United States

Contact Amanda regarding: 
Flexible work
Starting at USD95/hour

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Résumé


Jobs verified_user 0% verified
  • Waymark
    Content Marketing Specialist
    Waymark
    Feb 2024 - Current (2 years 9 months)
    Led copywriting for integrated go-to-market campaigns, including B2B email campaigns, social media content (LinkedIn, X, BlueSky), thought leadership blog posts, and video scripts for C-suite healthcare executive audiences. Executed multichannel marketing campaigns from strategy through copy creation, including recent Medicaid Transformation report launch achieving 27% newsletter open rate and 14 qualified leads in first 48 hours. Currently leading copywriting and LinkedIn messaging strategy for upcoming SaaS product marketing launch, collaborating cross-functionally with product, design, and external agency partners. Own and manage integrated editorial calendars that align content production (blog, newsletter, social media) with business K
  • G
    Senior Brand Strategist
    GloballyHired
    Apr 2023 - Oct 2023 (7 months)
    Created comprehensive brand mission, messaging strategy, and campaign positioning from inception. Defined and enforced brand voice, tone, and messaging guidelines reflecting company vision and target audience needs. Crafted UX copy and marketing messaging to support product launches and go-to-market initiatives in collaboration with product and operations teams. Developed email marketing strategy and created connected campaign assets including drip campaigns, landing page copy, and website messaging. Collaborated with design teams using Figma and supported operations teams in asset development for product launch.
  • C
    Editorial Director (Contract)
    Caregiving.com
    Dec 2022 - Apr 2023 (5 months)
  • Sentara Healthcare
    Communications Advisor (Contract)
    Sentara Healthcare
    May 2022 - Nov 2022 (7 months)
  • D
    Associate Editor
    Digital Trends Media Group
    Sep 2020 - Apr 2021 (8 months)
  • M
    Founder, Chief Strategist & Copywriter
    Minutiae Content Co.
    Feb 2018 - Current (8 years 9 months)
    Execute copywriting for multichannel go-to-market campaigns (email, social media, case studies, blog posts, thought leadership content) for PR firms, media companies, and creative businesses. Develop comprehensive brand positioning and messaging strategy from concept to execution, including brand content pillars, messaging guidelines, and voice/tone documentation for health/wellness and creative industry clients. Lead messaging workshops and translate strategic insights into actionable copy guidelines for founder social media, corporate social media, newsletters, and SEO content. Ghostwrite creative social media content, email newsletters, and case studies tailored to B2B and B2C audiences across LinkedIn, Instagram, and email platforms. Ma
Education verified_user 0% verified
  • Quantic School of Business and Technology
    Masters of Business Administration
    Quantic School of Business and Technology
    Sep 2024 - Dec 2025 (1 year 4 months)
  • Google
    Certificate in Project Management
    Google
    Aug 2024 - Nov 2024 (4 months)
  • Temple University
    Bachelors of Arts
    Temple University
    Apr 2016 - Dec 2018 (2 years 9 months)
    Journalism
Awards verified_user 0% verified
  • B
    Best Newsletter Content
    Jan 2024