A

Amanda Brooks

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Digital Performance Marketer
St. Andrew Parish, Jamaica

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Résumé

Jobs verified_user 0% verified
  • Lynk
    Digital Marketing and Analytics Manager
    Lynk
    Apr 2023 - Sep 2023 (6 months)

    • Advised senior executives on digital marketing strategy, aligning initiatives with business goals and driving consistent growth.
    • Led a dynamic Digital Marketing team to measure the effectiveness and efficiency of marketing campaigns, digital promotions, paid media, and social engagement.
    • Utilized Google Analytics, Funnel.io, and other analytics tools to gather data driven insights, resulting in a 30% increase in campaign ROI over two months.
    • Identified optimization opportunities for digital marketing and content strategies, translating findings into actionable recommendations for stakeholders.
    • Developed compellin
  • Digicel Group
    Group Digital Marketing Strategy Manager
    Digicel Group
    Apr 2022 - Apr 2023 (1 year 1 month)
  • Digicel Group
    Client Services Manager (Paid Media Focus)
    Digicel Group
    Dec 2020 - Apr 2022 (1 year 5 months)
    o Responsible for coordinating, assigning and producing Digicel paid media campaign media plans based on requests o Support Head of Programmatic in client discovery sessions and client meetings. Assist with meeting follows up including co-ordinating next steps o Populate campaign briefs and work independently or with the support of the team to deliver media plans o Stay ahead of developments in the ad tech and digital media space o Contribute to team efficiency by contributing to campaign templates, reporting templates and sales templates o Ensure that all meetings and training sessions are structured around output objectives and follow up actions are delivered by Trend Media and the client o Understand designated client's marketing objecti
  • Digicel Group
    Group Senior Paid Social Executive
    Digicel Group
    Jan 2020 - Dec 2020 (1 year)
    o Managed advertising campaigns on Facebook and Instagram through both Bionic and Ads Manager. o Instrumental in driving paid social best practices across campaigns and the team, run creative brainstorm sessions, set up tests, overhauled strategies and implemented data-driven ideas. o Worked closely with the Head of Programmatic across a number of Digicel and external clients to ensure the overall success of Trend Media Group's management of client accounts. o Assess, process and expedite paid social and paid media media plans ensuring that they are dealt with efficiently and expertly o Create media plans and strategies based on briefs received designed to deliver on KPIS o Ensure that proposed campaign KPIs are realistic, understood and th
  • ATL Appliance Traders Ltd
    Digital Marketing Executive
    ATL Appliance Traders Ltd
    Feb 2019 - Jan 2020 (1 year)
    Manage Appliance Traders Limited's brand in the digital space while ensuring an increase in brand awareness (overall impressions) and engagements. Increased ATL Unbeatable's Instagram follower count by 104% in 5 months and increased impressions on the Facebook/Instagram network by 211% from February 2019 to July 2019. Responsibilities include:
    - Design and oversee all aspects of ATL's digital marketing campaigns.
    - Develop and monitor campaign budgets.
    - Plan and manage ATL's social media platforms.
    - Prepare accurate reports re ATL's digital marketing campaign's overall performance.
    - Identify the latest trends and technologies affecting the industry.
    - Evaluate important metrics that affect ATL's websit
  • L
    Digital Marketing Officer
    LucraLux Marketing
    Jul 2017 - Jan 2019 (1 year 7 months)
    Managed the digital team to ensure that all tasks/projects were completed within the specified time frame. Responsibilities included: 1) Met and liaised with clients to discuss and identify their marketing requirements. 2) Presented creative work to clients for approval or modification. 3) Developed sales funnels and designed and implemented workflows for the clients' marketing automation campaigns. 4) Developed digital marketing campaigns. 5) Created monthly report analyses for clients. 6) Managed advertising spend on the various 7) Developed content schedules for the agency's clients for social media publishing, as well as assisted in the development of digital marketing campaigns. 8) Developed client proposals for the agency.
  • L
    Digital Marketing Assistant
    LucraLux Marketing
    May 2016 - May 2017 (1 year 1 month)
    Developed content schedules for the agency's clients for social media publishing, as well as assisted in the development of digital marketing campaigns. Created and monitored ad campaigns on Facebook/Instagram, Twitter and Google Ads. Assisted in the development of proposals for the agency.
Education verified_user 0% verified
  • The University of the West Indies, Mona
    Bachelor of Science
    The University of the West Indies, Mona
    Jan 2011 - Jan 2014 (3 years 1 month)