A
Amanda Alfatah Idris
About
Detail
Designing @ Aspire | Associate Design Manager | Design with AI | Systems Architect
Daerah Khusus Ibukota Jakarta, Indonesia
Résumé
Jobs
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Associate Design ManagerAspireJul 2025 - Current (1 year 4 months)• Restructured the Figma workspace and mentored team members to drive efficient design system adoption.
• Created detailed documentation and design guidelines to align both creative teams and cross-functional partners.
• Developed a website design system using Figma-Relume integration. Accelerated the web developmentspeed by up to ~75%.
• Led a 100+ page website revamp, creating clear design guidelines to align both creative teams and cross-functional stakeholders.
• Drove a 67% increase in website CTR and drastically improved page loading speeds from the design revamp project.
• Built a scalable asset library to standardize visual branding for over 1,000+ blog articles.
• Executed a global typography migration- Senior Visual DesignerAspireApr 2023 - Jul 2025 (2 years 4 months)• Delivered 500+ diverse design requests annually (JIRA tickets) with minimum delays and consistent quality.
• Maintained on-time project delivery through periods of major organizational turbulence and market exits.
• Collaborated cross-functionally with Sales, Marketing, and Partnership teams to align and execute design requirements across various business initiatives.
• Secured a 10/10 peers eNPS score for exceptional reliability from cross-functional stakeholders.
• Engineered a high-impact Pricing Page using AI-driven research to align complex stakeholder requirements.
• Boosted email conversions from 5% to 8% by optimizing ID banners and doubling click rates.
• Support the team to produce multi-channel mar - Visual DesignerAspireApr 2022 - Mar 2023 (1 year)• Was the main PIC for web design, being responsible of designing web pages and localized landing pages.
• Created social media assets for LinkedIn, Instagram, and YouTube, tailoring the designs for 3 different markets: Singapore, Indonesia, and Hong Kong.
• Worked under the Commercial department (Marketing, Sales, and Partnerships) to support all of the team's day-to-day creative and design needs.
• Collaborated closely with the Product team to build visual assets for marketing, making sure the product's features and messaging were clear and aligned with the actual function.
• Designed graphic assets for events (both Aspire-hosted and co-branded), including event booths, presentation slides, brochures, and merchandise.< - Multidisciplinary Freelance DesignerfreelanceApr 2021 - Current (5 years 7 months)I offered UI/UX design and identity design services and used Behance and Instagram as leading platforms. I helped clients from various industries and backgrounds to improve their digital awareness visually. Most are small businesses.
• Have done around 20+ various projects in total, within 5 months of freelancing.
• Conducted interactive client interviews using CORE Discovery Framework by the Futur.
• Collected the user-focused data to create the user stories and defined the user flows,
• Designed 3 landing pages, 1 full website, and 2 website redesign projects from different clients
• Created the visual identity of 6 different brands from various industries.
• Presented the design results using stylescape and - Freelance DesignerFreelance SelfEmployedApr 2021 - Aug 2021 (5 months)I offered UI/UX design and identity design services and used Behance and Instagram as leading platforms. I helped clients from various industries and backgrounds to improve their digital awareness visually. Most are small businesses.
• Have done around 20+ various projects in total, within 5 months of freelancing.
• Conducted interactive client interviews using CORE Discovery Framework by the Futur.
• Collected the user-focused data to create the user stories and defined the user flows,
• Designed 3 landing pages, 1 full website, and 2 website redesign projects from different clients
• Created the visual identity of 6 different brands from various industries.
• Presented the design results using stylescape and - PHead of Information & Media DivisionPPI MarokoJun 2018 - Jun 2019 (1 year 1 month)Leading and coordinating the team consist of young photographers, graphic designers, content creators & writers to actively produce, document, and publish various contents related to the activities or events of all Indonesians in Morocco.
• Produced 226 Social Media content and 52 Website Articles that reaches 4000+ viewers per-week.
• Restructured the official website of PPI Maroko (www.ppimaroko.id).
• Documented 17 Different Agendas held by PPI Maroko in photo & video format.
• Working together with the embassy to gain more accurate information and data about the Indonesians in Morocco and diplomatic relationships.
• - MGraphic DesignerMORINA Travel AgencyJul 2017 - Aug 2019 (2 years 2 months)I worked with this travel agency since it's starting, so I helped the company to gradually grow until it's become one of the most recognizable travel agency in Morocco. My jobs were so numerous and various due to the small number of employees.
• Created the brand's visual identity that aligned with the ideas of 3 different stakeholders.
• Visualized the logomark, brand colors & typefaces, and the brand guidelines which are communicating well.
• Designed online posters, banners, business cards, and other graphics that represent the brand’s identity.
• Managed and organized the company's Social Media (Facebook & Instagram).
• Planned the content strategy and visual that increases customer conversion rate roughly by 15 - Event PhotographerPondok Modern Darussalam GontorFeb 2016 - Aug 2017 (1 year 7 months)Being a photographer in one of the biggest educational institution in Indonesia gave me many occasions that turned into valuable experiences in the starting point of my professional career. I only handled the big events took place in this institution, here are some of them:
• The visit of Grand Imam of Al Azhar University, on February 2016
• The visit of Drs. M. Jusuf Kalla, The Vice-President of Indonesia, on August 2016
• The visit of Ir. Joko Widodo, The President of Indonesia, on September 2016
• Cak Nun & Kiai Kanjeng Show, on September 2016
• Darussalam All-Star Show, a big stage event held once every ten years.
• The visit of Dr. Zakir Naik, on April 2017 - Video Production AssistantPondok Modern Darussalam GontorJul 2015 - Jan 2016 (7 months)That was my first working experiences, I was one of the four young assistants who worked for the television channel of Darussalam Gontor (www.gontor.tv) and it's also exist on Youtube (gontortv) with more than 300k subscribers. As the assistant, the general responsibilities were:
• Handling the shooting preparation and setting up the location.
• Produced at least a video every single week.
• Taking care all the production equipment such as cameras, lenses, tripods, drones and reflectors. Cleaning it and managing.
• Installing the video switcher and operating it during live-streaming. Post-Production responsibilities:
• Desi
Education
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- Bachelor's degree, Islamic StudiesUniversité Sidi Mohammed Ben AbdellahFèsJan 2017 - Dec 2020 (4 years)Being able to study abroad and in the number one university in Morocco is an honor for me. I am the awardee of a full scholarship from AMCI - Agence Marocaine De Coopération Internationale (International Cooperation Moroccan Agency) that was given to 15 Indonesian students that are selected by Ministry of Religion Affairs of the Republic of Indonesia (KEMENAG). Courses Taken:
• Ulumul Quran
• Ulumul Hadeeth
• Islamic History
• Arabic Literature
• Nahwu
• Major Arabic Writers
• Recitation of Holy Quran
• Human Sciences
• lnterdisciplnary Research Methods
• Islamic Finance and Investment
• Islamic Business Transaction Law
• Al-Jarh Wa Al-Ta'dil (Criticism and Praise)
• History o - Bachelor's degree, Linguistic, Comparative, and Related Language Studies and ServicesUniversitas Darussalam GontorJan 2016 - Current (10 years 10 months)Being a junior high school teacher and a university student at the same time, teaching in the morning and taking class in the afternoon & night. I only studied here for 2 semesters with Tuition-Free and then I was selected as one of the Ministry of Religious Affairs (Indonesia) Scholarship awardees for continuing study in Middle-East country, so I decide to go study abroad in Morocco. Courses taken:
• Islamic Theology
• Ulumul Hadits
• Ulumul Qur'an
• Buddhism
• Philosophy
• Bid'ah Kurafat
• English
• Orientalism
• Nawhu
• Ilmu Kalam
• Methodology of Islamic Studies
• Western Philosophy
• Ilmu Tafsir
• Comparative Study of Religions
• Fiqh. - High School Diploma, High School DiplomaPondok Modern Darussalam GontorJan 2012 - Dec 2016 (5 years)For a high-school level, this is one of the most popular educational Islamic institution in South-East Asia, I spend 4 years in this boarding school with 6 hours night's sleep at most, and the rest are learning time, both outside & inside the classroom. We only used English and Arabic as our main language.
Projects (professional or personal)
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- CCase Study: Kayn Argan OilMar 2025 - Apr 2025 (2 months)This project is a comprehensive brand elevation for Kayn Argan Oil, transforming a basic identity into a sophisticated, premium aesthetic that reflects their authentic, high-quality Moroccan Argan oil. Facing challenges like generic design and weak visual hierarchy, our core strategy is to deliver an unparalleled design that centered on the Seamless User Experience for their discerning Indonesian market.
- AAspire: Web Design SystemApr 2024 - Jun 2024 (3 months)A comprehensive Figma-to-Webflow design system to replace an inefficient, manual web development workflow. The system standardizes components and organizes assets to enable fast, scalable updates across 120+ pages.
- FFresh-Go [Landing Page Design]May 2020Designing a Landing Page for Fresh-Go, a Coconut Oil Brand that based on Indonesia, the world's leading coconut producer. Fresh-Go has Maroon & Gold as their brand colours, and Exclusiveness as their main identity. It took about 2 weeks. It was one of my best project case studies that I put on my personal portfolio, you can see the process on my Behance account.
- GGaea La Mode [Website Design]Mar 2020 - Apr 2020 (2 months)This project is about designing a simple fashion website that provides shop and blog, and also has a casual look without losing it's premium feel. It is a step-by-step design process I often use on website. It took more than almost 5 weeks. It was one of my best project case studies that I put on my personal portfolio, you can see the process on my Behance account.
- AArion Cake [Landing Page Design]Feb 2020This project is about my process of designing a Landing Page for Arion Cake, a high-end pastry situated in Indonesia. It consist of brief, wireframe, and stylescepe. The goal of this project is to create a high-converting landing page for Arion Cake with an elegant style that represent a high-end pastry brand. Looks delightful for classy and luxurious customer. It took about 2 weeks, It was one of my best project case studies that I put on my personal portfolio, you can see the process on my Behance account.
- MMORINA Travel [Mobile App Design Concept]Aug 2019Designing a mobile application for a travel agency, MORINA Travel, which has a solid and modern style, with integrating their branding attributes in visual design. It took about 25 days, It was one of my best project case studies that I put on my personal portfolio, you can see the process on my Behance account.
- UUshuluddin [Short Movie]Feb 2017This Short Movie project was done by the publication team of Ushuluddin Faculty, Darussalam Universty. The challenge was to create an inspirational short movie that has 15 minutes duration.
Awards
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- KSpeaker on Panel DiscussionKomisi Pemilihan Umum KPUSep 2018
- Transparency International - Partial ScholarshipTransparency InternationalAug 2018
- AAMCI Scholarships for Indonesian DelegationsAgence Marocaine De Coopération InternationaleSep 2017
- Winner of Poster Design CompetitionPondok Modern Darussalam GontorMar 2016
- RResetDoc GrantResetDOCMay 2011
- K1st Winner - English Quiz CompetitionKementrian Pemuda dan Olahraga KEMENPORAMay 2009
- K3rd Winner of National ICT CompetitionKementrian Pendidikan dan Kebudayaan KEMENDIKBUDFeb 2008
Publications
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- PYou VS The FuturePPI MarokoSep 2018(Mingguan Menulis PPI Maroko)