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Amad Malik

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Senior PPC Manager | E-commerce & Amazon Ads Specialist
Pune, Maharashtra, India
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  • Lezzat Ltd
    Senior Ppc Manager
    Lezzat Ltd
    Oct 2025 - Current (1 year 1 month)
    • Manage and optimize 8+ Amazon Ads accounts across 7 international marketplaces – US, UK, CA, FR, DE, ES, and IT.
    • Lead end-to-end PPC strategy including campaign architecture, keyword research, competitor analysis, bid optimization, and performance scaling across Sponsored Products, Sponsored Brands, and Sponsored Display.
    • Analyze key metrics (ACoS, RoAS, CTR, CVR) to drive profitability; scale high-performing campaigns while maintaining target ACoS and maximizing ROI.
    • Oversee monthly ad budget allocation across campaigns and geographies, ensuring efficient spend and consistent performance growth.
    • Collaborate with content and catalog teams to optimize product listings for improved ad relevance and conversion rat
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    Digital Marketing Strategies
    Pattern Technologies
    Aug 2024 - Sep 2025 (1 year 2 months)
    • Oversaw advertising campaigns for 7–8 brands across Amazon, Noon, and Namshi platforms in the UAE.
    • Collaborated closely with brand managers to ensure alignment with overall business and growth objectives.
    • Developed and executed comprehensive media plans on a monthly, quarterly, and annual basis.
    • Led strategic planning, implementation, and ongoing optimization of campaigns to drive consistent MoM performance growth.
    • Coordinated with cross-functional teams to ensure accurate and optimized storefronts and product listings.
    • Worked with esteemed clientele including Thorne, Legion, Weiman, and Dr. Mercola.
  • T
    Account Specialist (Amazon Ads) & Listing Project Manager
    Teikametrics Solution
    Jan 2023 - Jul 2024 (1 year 7 months)
    • Managed Amazon PPC campaigns for a portfolio of $200K+ combined monthly ad budgets, achieving an average ROAS of 5+.
    • Led advertiser kick-off calls and managed ongoing client relationships for accounts including Reebok, Airthings, and Sazerac Company.
    • Initiated a pilot Listing program that scaled into a full company service, driving 5% revenue growth and retaining 50% of churn-risk clients.
    • Trained and managed a team of 5 listing specialists; developed SOPs and workflows to standardize and improve delivery.
    • Utilized Helium 10 for market research and campaign optimization; leveraged Flywheel AI Bidder for smart bid management.
  • A
    Team Lead | Ecommerce Specialist
    AddMatrix BizSol PVT LTD
    Sep 2020 - Dec 2022 (2 years 4 months)
    • Conducted regular one-on-one meetings with team members to assess productivity and identify improvement areas.
    • Served as first point of escalation for all client service issues.
    • Ideated, analyzed, and implemented best-in-class Amazon Marketing Campaigns; optimized budgets and key metrics for performance.
    • Analysed data to improve conversion rates, open percentages, and other key metrics.
  • A
    Sr. Ecommerce Specialist
    AddMatrix BizSol PVT LTD
    Jul 2019 - Aug 2020 (1 year 2 months)
    • Monitored campaigns across the team to identify new strategies and drive brand revenue growth.
    • Performed daily account management on Amazon, Flipkart, and other marketplaces for multiple clients.
    • Analyzed data and trends to generate actionable insights; produced weekly and monthly performance reports.
  • A
    Ecommerce Specialist
    AddMatrix BizSol PVT LTD
    Jul 2018 - Jun 2019 (1 year)
    • Performed daily account management across Amazon and Flipkart for a variety of clients.
    • Executed strategies to monitor and optimize advertising campaigns against client-defined goals.
    • Generated weekly and monthly performance reports tracking key metrics and revenue.