Alvaro Mazo Mejía  new_releases

International Marketing & Sales executive with more than twenty years of industry experience with a successful track record overseeing Regional Sales, Marketing, Trade Marketing and General management in different countries of Latin America. Excellent understanding of consumer/shopper behavior, route to market, pricing, business development in all channels, strategy and people development, with proven competencies including leadership, negotiation, adaptability and teamwork. - Excellent record of success in establishing business metrics, P&L management expertise, strategies and action plans, exceeding expectations for market share, sales results and revenue growth. - Innovative and creative thinking, expert in recovering struggling business/categories and brands, multicultural Teams management expertise leading organizations to growth in sales and profitability transforming their culture with inclusion between areas and teams. - Management skills: Sales, Marketing, Trade Marketing, Brand positioning, P&L, Business strategy, Business development, Strategic thinking, Innovation, adaptability, decision-making, Team building, talent development.