H
Hibah Alqasem
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Senior Marketing Consultant
Los Angeles, CA, USA
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USD10/hour
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Résumé
Jobs
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- HMarketing Director verified_user Verified experienceHamptons International Real EstateSep 2018 - Current (6 years 9 months)• Responsible for the strategic direction, leadership and management of all marketing and communication functions for the business. • Overseeing all digital and social media activities. Final decission maker on all creative posts and plan. • Plan, Implement and review all PR activities. • Collaborating with various stakeholders across the business, in Emaar and head of departments at Hamptons, especially revenue departments and CRM. • Developing a reporting system measuring and monitoring activity impact and ROI. • Leverage findings to build effective marketing strategies to increase market share, generate market-leading instructions, brand-lead marketing and advertising. • Planning all open houses, roadshows and exhibitions. • Manag
Group Head of Marketing verified_user Verified experienceAlfahad HoldingSep 2014 - Oct 2017 (3 years 2 months)Marketing Consultant (freelance/remote) • Created strategic and tactical integrated marketing and business plans. • Continuously evaluate set plans through monitoring ROI, CRM reports and assessing/analyzing annual plan execution results. • Managed development of all marketing collateral (brochures, manuals, kits, print ads, packaging & digital marketing activities (google ads, E-newsletter, SEO, social media, E-blasts, inbound marketing, etc). • Managing corporate video production, installation videos, projects videos and photo-shoots. • Setting new strategies for new markets through organizing trade shows and exhibitions locally, regionally and internationally. Achievement • Leads generated led to a 267% increase in sales within- RConsultant - Marketing DirectorRDIFeb 2014 - Jul 2014 (6 months)Jordan • Acted as main point of contact with international retailers, anchor stores and regional brand agencies for potential deals and store locations. • Designed promotional schemes helped maximize footfall and increased sales for mall stores. • Prepared annual strategic marketing plan and corresponding budget. • Pitched for top 3 hotel companies to manage upcoming existed hotel development. • Set sales and marketing guidelines for the "mixed-use" project (Greenland). • Ensured tenants' adherence to set branding guidelines.
- SSenior Specialty Leasing & Media ManagerSouthbay Pavilion Shopping Mall2010 - Dec 2013 (4 years)• Managed the full cycle of negotiating and executing all lease agreements and contracts. • Developed Leasing department budget forecasts. • Maximized asset value by acquiring new kiosk concepts and new vendors. • Increased footfall through "space opportunity", to reach the highest and best use of GLA. • Increased community involvement and footfall through building relationship with nonprofit organizations for promotional and sponsorship opportunities in line with company's CSR strategy. Achievements • Increased specialty leasing revenue by 20% which resulted in an increase overall mall sales by 28%. • Introduced "media displays" which generated new revenue.
- PLeasing & Property Manager - Independent ContractorPJT Properties, Inc. Residential Properties2009 - 2010 (1 year 1 month)- 1 year • Hired, trained, and managed leasing team- on the job training. • Leasing, showing apartments and houses, collecting rents, late fees, inspections, move in and outs, evictions, advertising and promotions, tenant's relations, maintenance requisitions, budget, etc. • Handled any contractor, supplier or consultants. • Handled all City/authority/section 8 inspections • Responsible for community day to day operation and team members. • Regularly followed up on work orders and maintenance to keep community standard at best. • Walk through inspections frequently - All 3 Communities. • Documented financial transactions & correspondence with tenants & vendors • Supervised maintenance and cleanliness of all public areas, spot che
- SSenior Marketing Communications Manager - Mixed Use Project (Creekfront)Sama Dubai2007 - 2009 (2 years 1 month)Dubai • Marketing, Events & PR • Developed briefs for creating "Creekfront" - (brand architecture, logo, look & feel, guidelines, etc). • Developed marketing plans/business plans in line with project's phases and managed implementation. • Managed ATL, BTL and digital advertising activities, artwork design, media selection, TVC, radio, events and print productions. • Worked with PR agency to generate PR stories for media and CSR activities. Monitoring and analyzing qualitative and quantitative generated reports. • Formulated annual event's calendar. • Product Mix • Evaluated reports and findings presented by 3rd party consultants; retail, place making, environment & sustainability for all related deliverables. JLL, Village well, e
- MMarketing Communications &PR Coordinator /Acting ManagerMajid Al Futtaim Group2005 - 2007 (2 years 1 month)• Oversaw brand positioning, architecture, naming strategy, language, guidelines and Logo. • Briefed and managed creative and PR agency for all related marketing activities and media buying. • Developed annual strategic marketing plan and execution including. • Supervised all related online activities including website development (design, content and sitemap) • Supervised media communication activities, internal and external to ensure brand consistency. • Managed retailers' issues related to advertising, shops' facades branding, etc • Managed the execution for tradeshows and media press conferences and created a media kit. • Analyzed quantitative and qualitative media reports to asses our brand awareness and PR activities. • Worked
- Trade Marketing Manager (UAE & Oman)McDonald's2000 - 2005 (5 years 1 month)• Formulated annual trade marketing plan for UAE and Oman by Region / Channel / Brand / Pack, including SKU Rationalization, Product Segmentation, Channel Specific Planograms and Route Rationalization • Planned and managed execution of all Coca-Cola events and sponsorships • Initiated and managed cross promotional activities (B2B) • Managed all Key Accounts contracts including: merchandising, branding, special deals and promotions to maximize sales and presence for better market share per SKU. Achievements • Launched "ARWA Water", marketing campaign, brand management, budget, sales strategy, design, packaging, merchandising and distribution channels. • Project managed Nancy Ajram's Coca-Cola Campaign (BTL & ATL). • Created a merchand
- UInternshipUPM United Promotional & Marketing CO, Advertising & Marketing Agency1995 - 2000 (5 years 1 month)Senior Account Executive/ Account Executive 1995 - 2000 JW Marriott Hotels Egypt, UAE Internship: Guest Relation Manager Promotion: Duty Manager - Renaissance Hotel - Dubai
Education
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- Bachelor's Degree verified_user Verified experienceArab Academy for Science, Technology & Maritime Transport
Awards
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- IInnovative, entrepreneurial strategist with an outstanding business leadership skills and proven record of growing busin verified_user Verified experience
- OOutstanding strategic planning, analytical skills, project management and negotiation skills verified_user Verified experience