Sales Associated Director
Procter & Gamble
Mar 1985 - Sep 1996 (11 years 7 months)
Responsible for developing and implementing strategies/plans to improve the short and long term Sales Department productivity and Customers profitability (e.g., initiatives, corporate sales programs, product launches, pricing, promotions, temporary price reductions, distribution, merchandising, shelving, displays, conceptual selling, etc.). Ensured good strategic fit between brands/categories, sales force and customers to gain competitive advantage at retail.